Product Management in E-commerce Space

Agenda for the session

Open Q&A5

B2B vs. B2C products2

Sample online products3

Screenshots4

Products in Consumer Web1

Product Management in Consumer Web / E-commerce

• Ideation– Analytics, Business case– Product Requirements

• Execution– Stakeholders (BD, FIN, MKTG, OPS, CS, Legal…)– Minimum Viable Product– A/B framework & Phased roll-out– Tracking & Enhancements– User feedback

• and above all.. Prioritisation.

Product Management in Consumer Web / E-commerce (B2B vs. B2C)

• Scale• Monetisation & Business model• Feasibility of building a product using data only• Features vs. Simplicity• Building a MVP• Buyer vs. User • Engineering Sprints / Release cycles

Sample online products and related Product Management in E-commerce

• Online travel• Alerts• Saved searches• Revamping UX flows• Online hotels & getaways• Speed• Search ranking

• E-commerce• Festive sales• Gamification

Some screenshots follow

Q&A

• Q&A