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Does your brand need buzz? http://SocialBuzzTV.com http://SebRusk.com
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Sebastian Rusk (@sebrusk)
786-273-7875 direct
srusk@socialbuzztv.com
http://Facebook.com/SocialBuzzTVhttp://Facebook.com/SocialBuzzTV
http://YouTube.com/SocialBuzzTVShowhttp://YouTube.com/SocialBuzzTVShow
http://Twitter.com/SocialBuzzTVhttp://Twitter.com/SocialBuzzTV
http://Facebook.com/SocialBuzzTVhttp://Facebook.com/SocialBuzzTV
Case StudyCase StudyCase StudyCase StudyCase StudyCase StudyCase StudyCase Study
Starbucks gave its customers a voice to
“Share, Vote, Discuss, See.”
Campaign produced 50,000 new product ideasCampaign produced 50,000 new product ideasCampaign produced 50,000 new product ideasCampaign produced 50,000 new product ideas
WHY Social Media?WHY Social Media?WHY Social Media?WHY Social Media?
Focus on the ‘How’Focus on the ‘How’Focus on the ‘How’Focus on the ‘How’
You’ve Got 2 Options As a Brand…You’ve Got 2 Options As a Brand…You’ve Got 2 Options As a Brand…You’ve Got 2 Options As a Brand…
‘Proactive’ NOW!‘Proactive’ NOW!
‘Reactive’ Later!‘Reactive’ Later!
StatsStats
800 Million users – Valued at over $100 BILLION
OVER 500 Million users – it IS the new telephone
OVER 100 Million users – in less than a year!
AdvertisingAdvertisingIf the band Journey comes to town and you paint
A sign that says
“Journey coming to the arena Saturday night” –“Journey coming to the arena Saturday night” –
that’s ADVERTISINGADVERTISINGADVERTISINGADVERTISINGADVERTISINGADVERTISINGADVERTISINGADVERTISING!
PromotionPromotionIf you have a parade to
celebrate the band
Journey playing in yourJourney playing in your
town Saturday night –
That’s PROMOTION!
PublicityPublicityIf the band Journey starts
a bar fight in that
PUBLICITY!PUBLICITY!Same town – that’s PUBLICITY!PUBLICITY!that’s PUBLICITY!
Public RelationsPublic Relations
If the bar owner laughs
about the bar fight – that’s about the bar fight – that’s
Public Relations!that’s PUBLIC RELATIONS!
MarketingMarketingIf you planned the
bands bar fight –bands bar fight –
That’s MARKETING!
Social MediaSocial MediaAnd if the Bar Owner’s Wife freaks out
because the bar is
wrecked and tweets “Poker night cancelled, bar is ruined (for now)” and takes a video of the damage and posts it and takes a video of the damage and posts it
On Facebook and YouTube –
that’s SOCIAL MEDIA!
SalesSales!!If the town’s people go to the Journey
concert, Eat a local restaurants,
meet the band After the show for meet the band After the show for
Autographs and buy Souvenirs –
that’s SALESSALES!!
“How soon ‘not now’ becomes never.” “How soon ‘not now’ becomes never.” ––Martin LutherMartin Luther
What do THEY want?
What can you do to make AND keep them happy?
Don’t be afraid of what’s new and familiar!
is a “C”is a “C”
Case study is from the book the “Thank You Economy” by Gary Vaynerchuk
•They put the customer FIRSTFIRSTFIRSTFIRST•They LISTENEDLISTENEDLISTENEDLISTENED them•They LISTENEDLISTENEDLISTENEDLISTENED them•They REWARDEDREWARDEDREWARDEDREWARDED them for their business•They CAREDCAREDCAREDCARED
Sebastian Rusk (@sebrusk)
786-273-7875 direct
srusk@socialbuzztv.com
http://Facebook.com/SocialBuzzTVhttp://Facebook.com/SocialBuzzTV
http://YouTube.com/SocialBuzzTVShowhttp://YouTube.com/SocialBuzzTVShow
http://Twitter.com/SocialBuzzTVhttp://Twitter.com/SocialBuzzTV
http://Facebook.com/SocialBuzzTVhttp://Facebook.com/SocialBuzzTV
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