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1994
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The idea for S
XS
W is conceived w
hen friends Ro
land
Sw
enso
n and L
ou
is Jay Meyers approach
The first "South by S
outhwest" festival (and conference) is held in A
ustin, Texas. 150 attendees are expected
More than 1,500 bands apply for the festival, though only about 420 are chosen to play 23 venues during the event's four nights
Jour
nalis
t Sar
ah L
acy'
s w
idel
y pa
nned
key
note
inte
rvie
w w
ith M
ark
Zuck
erbe
rg tu
rns
into
one
of t
he fi
rst T
witt
er "r
iots
"
1,98
7 ba
nds
play
at t
his
year
's fe
stiv
al—
it's
the
curr
ent r
ecor
d
Mor
e th
an a
dec
ade
afte
r SXS
W o
rgan
izer
Lou
is B
lack
cal
led
Lou
Ree
d "d
isre
spec
tful"
for p
layi
ng a
com
petin
g sh
ow in
199
6, R
eed
keyn
otes
A pluc
ky lit
tle m
essa
ging
serv
ice m
akes
a b
ig sp
lash
at S
XSW: T
witter
For the firs
t time, th
e SXSW PanelPicker lets the public help decide what panels are chosen
Interactive keynote speakers include founders from tw
o of the Internet's most disruptive websites: Craig Newmark of C
raigslist and Jimmy Wales of Wikipedia
Fut
ure
Aca
dem
y A
war
d B
est P
ictu
re-w
inne
r "T
he H
urt L
ocke
r" h
as it
s U
.S. p
rem
iere
Louis Black and N
ick Barbaro
, founders of the alt weekly A
ustin Chronicle, about starting a m
usic festival
but more than 700 show
up. According to B
lack, the event went “national alm
ost imm
ediately"
Still overshadowed by New York’s New Music Sem
inar, SXSW gets its first backlash when
local act Ed Hall prints “SXSW SUX” T-shirts. Next year, they play
More than 200 bands from around the country play 15 locations, while the conference itself is based out of the downtown Marriott
Many elements of today's SXSW are not present, but one already is: the closing softball tournament and barbecue
First mention of "SXSW" as the conference's nickname in a major U.S. publication (well done, LA Times)
It seems like SXSW has always had big name sponsors: This year included Pepsi and BMI, although most were still from local print, TV and radio
The number of panels triples, to 60, up from 20 in 1990, and the number of bands rises to 500
Willie Nelson delivers a welcome speech instead of a keynote; but he is upstaged by Michelle Shocked, who shocks the crowd with a controversial speech about race
125 fewer bands play than the year before, but the festival selects larger venues to forestall overcrowding issues; wise decision, because attendance rose to a then-record 3,300
Taking a safer route after Michelle Shocked's controversial address, the keynote speaker is Texas Gov. Ann Richards
SXSW’s first year in the Austin Convention Center, m
oving over from the Hyatt R
egency;
Sorry we missed this panel: mock tria
l imagines Elvis Presley suing infamous manager Col. Tom Parker
Johnny Cash, The M
an in Black
himse
lf, delive
rs the SXSW ke
ynote
A new SXSW conference
track
is added: "M
ultimedia and Film
"
After t
heir
intro
duct
ion,
"Mul
timed
ia a
nd F
ilm" c
onfe
renc
es s
plit
into
sep
arat
e tra
cks,
cre
atin
g th
e th
ree
SXSW c
onfe
renc
es w
e kn
ow to
day
Confe
renc
e co
-foun
der L
ouis
Jay
Mey
ers
mov
es o
n to
lead
oth
er m
usic
fest
ivals
in L
ouisi
ana,
Am
ster
dam
... a
nd A
ustin
too
but "
ram
blin
g" s
peec
h en
cour
agin
g yo
uths
to g
et p
oliti
cally
eng
aged
This
is th
e fir
st y
ear f
or S
XS
W's
ann
ual J
apan
Nite
, fea
turin
g th
e is
land
nat
ion'
s be
st p
op p
unk
New
spap
er c
ritic
s pa
n fo
rmer
Nirv
ana
bass
ist a
nd k
eyno
te s
peak
er K
rist
Nov
osel
ic's
"wel
l-mea
ning
"
whe
re h
e pl
ays
30 s
ynch
roni
zed
car
ster
eos
in a
par
king
gar
age
at S
even
th a
nd B
razo
s
The
SX
SW
Inte
ract
ive
Web
Aw
ard
s is
cre
ated
to h
onor
the
best
new
web
site
s an
d in
nova
tors
sho
wca
sed
at th
e fe
stiv
al
Ove
r 2,
000
atte
nd o
ne o
f Fla
min
g L
ips
fron
tman
Way
ne
Coy
ne'
s "P
arki
ng L
ot E
xper
imen
ts,” F
ollowing a set at S
teamboat, constables serve local band B
reedlove with a sum
mons
for breach of contract. At least they w
aited until after the show
Tom W
aits' promoter is severely beaten by bouncers at La Z
ona Rosa; W
aits vows never to play in Texas again (but later, he does)
SX
SW
Multim
edia is renamed S
XS
W Interactive
Internet rock star Lawrence Lessig speaks at the Interactive festival, w
hile actual rock star Steve Earle keynotes the Music festival
So many Sw
edish bands play at SXSW they call them
selves the "new Viking invasion"
Earning its reputation for screening films gone wild, SXSW Film screens Iñárritu directed "hyperlink cinema" epic "Am
ores Perros" and cocaine saga "Blow" starring Johnny Depp
Pete Yorn refuses to leave the La Zona Rosa stage after his allotted time, even after the houselights go up; the band following him
doesn't get onstage until 2 am
An interview with Courtney Love - billed as "one on none" - draws the biggest crowd ever for a non-keynote
Alexandria Pelosi's documentary about her time covering Texas Gov. George W. Bush on the 2000 campaign trail, "Journeys with George," debuts at the festival
Just days before the invasion of Iraq, SXSW competes with anti-war protesters (as many as 7,000 show up) outside the State Capitol a few blocks away
SXSW Music keynoter Daniel Lanois isn’t a household name, but he should be: he produced U2’s “The Joshua Tree,” Peter Gabriel’s “So” and Bob Dylan’s “Time Out of Mind”
Austin police arrest two members of the Latin rock band Ozomatli when a conga line on Sixth Street leads to a "skirmish"
Little Richard is interviewed at the Music keynote, where he declared he was no longer interested in recording music; added Richard: "I'm alive tonight!"
Sound editor Eric Masunaga coins the term "mumblecore" during SXSW Film to define the American independent film movement popular in the early 2000s
Led Zeppelin vocalist Robert Plant delivers the Music keynote speech and is reunited with "ubergoupie" Pamela Des Barres after 15 years apart
Music
and I
ntera
ctive
collid
e as o
netim
e Sex
Pist
ol Stev
e Jones
inter
views T
om "f
rom
MyS
pace"
Ander
son
fou
rsq
uar
e w
ins
the
roun
d, b
ut G
owal
la s
how
s he
art
Bill
Mu
rray
bar
tend
s at
Sha
ngri
La o
n E
ast S
ixth
Str
eet,
beca
use
he c
an
Thr
ee y
ears
afte
r Tw
itter
’s S
XS
W d
ebut
, geo
loca
tion
has
its tu
rn “
in th
e rin
g”
14,251INTERACTIVE REGISTRANTS
13,020MUSIC REGISTRANTS
9,500FILM REGISTRANTS
GROWTH OFREGISTRANTS
Sources:
SXSW | Austin Chronicle | New York Times | Austin American-Statesman | Los Angeles Times | Billboard | TIME
Austin360.com | indieWIRE | Rolling Stone | CNET | The Guardian | Reuters | NBC | Oklahoma Today | The Daily Texan
SXSW has risen from humble beginnings to become the world’s foremost music, film and technology festival. This annual gathering of the best and brightest stars has made Austin, Texas, the place to be every March. People flock from all over the world to socialize with industry leaders, trendsetters and rising artists. With 25 years of illustrious history behind it, SXSW continues to gather momentum as it speeds along the cutting edge. All aboard!
THE HISTORY OF SXSWAn Eloqua / JESS3 partnership
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