Transmedia storytelling

Transmedia Storytelling

Using Multiple Platforms to an Tell Engaging and Interactive Narrative

Doug Baldwin2012 NJLA Adult Services Forum

While we wait for the show to begin ..

Take this Lollipop

OR

Lost in the Echo

Or ... BOTH??

By the end of this story...

•What is transmedia storytelling

•Categories / types / approaches

•Examples

•Engagement and Impact

•Resources and Tools

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Convergence and New Mediahttp://www.flickr.com/photos/birdwatcher63/5367727228/

http://blog.lib.umn.edu/garv0057/myblog/tributaries.jpg

http://ianfancher.files.wordpress.com/2012/07/connecting-puzzle.jpeg

Transmedia storytelling

"Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience"

Henry Jenkins, Convergence Culture (2003)

The Breakdown

• Integral elements of fiction

•Systematically dispersed across multiple delivery channels

•Creating a unified and coordinated experience

http://traumarecoverydotnet.files.wordpress.com/2011/07/many-paths-one-purpose1.jpg

Transmedia Storytelling : A Primer

http://www.nftu.co.uk/wp-content/uploads/2012/03/Yoda1.jpg

http://www.fightersgeneration.com/np9/characters/yoda-clonewars-nature.jpg

http://nerdtrek.com/wp-content/uploads/2011/07/StarWarsTheOldRepublic.jpg

http://bit.ly/S6YXL3

http://upload.wikimedia.org/wikipedia/en/9/9c/Enter_the_Matrix_Coverart.png

http://upload.wikimedia.org/wikipedia/en/9/97/Matrix_reloaded_ver14.jpg

http://bit.ly/QvtfFJ

http://snarkerati.com/movie-news/files/2009/11/blair-witch.jpg

http://upload.wikimedia.org/wikipedia/en/thumb/2/26/Blair_Witch_Project.jpg/220px-Blair_Witch_Project.jpg

http://tvtropes.org/pmwiki/pmwiki.php/Series/Heroes

http://www.comingsoon.net/films.php?id=15813

http://4.bp.blogspot.com/-CdfW4oigtds/UCBgYKGQxmI/AAAAAAAAAKQ/U1ZeM7seras/s1600/why-so-serious.jpg

http://investigation.discovery.com/tv/deadly-affairs/images/DA-game-promo.jpghttp://www.nbc.com/heroes/evolutions/

http://klausheesch.com/work/audis-art-of-the-heist

http://bit.ly/RKOEKb http://bit.ly/bAwDaQ

http://en.wikipedia.org/wiki/Audi

http://dauntlessmedia.net/wp-content/uploads/2009/02/skeletoncreek.jpg

http://bit.ly/VdkuQB

http://bit.ly/VdleFq

http://bit.ly/VdleFq

http://to.pbs.org/Wx70Em

http://bit.ly/T3qHwp

http://bit.ly/R8NGdb

http://bit.ly/R8NLha

http://library.carr.org/

http://www.cranburypubliclibrary.org/

http://web.trinity.edu/ http://www.unc.edu/index.htm

http://bit.ly/TDJQpP

We are a "literacy skills brand"

http://wordandimage.files.wordpress.com/2008/04/literacy-cat.jpg

http://bit.ly/TyK2WU

http://bit.ly/RLU1Ze

It can't all be good can it?Why not mainstream:

•Complex to enter ("embedded entry")

•Complex to understand

•Passive consumption is still "a thing"

•How far are we willing to move for an experience?

•Costs to produce (vary)

•Time to produce (lots and lots and lots and..

Are You Experienced?

•ARGNet

•Story Forward (podcast)

•UnFiction (online forum)

•4th Wall Studios

•42 Entertainment

Convergence Culture (Harold Jenkins, 2003)

Reality is Broken (Jane McGonical, 2011)

Let's Build Something Together

•Social Samba

•Storify

•Wanderlust Stories

A Creators Guide to Transmedia Storytelling (Andrea Philips, 2012)

Oh So Tasty : A Zombie Mom's Story

THE END...

Doug Baldwin

baldwin@cranburypubliclibrary.org

Twitter - @baldwind1976

http://bit.ly/asf_transmedia