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WHAT VALENTINE’S DAY HATERScan teach your small business
about holiday selling
THIS IS GRUMPY CAT
THIS IS GRUMPY CATand like millions,
he HATES Valentine’s Day
hates pink
HE’S A VALENTINE’S DAY HATER FOR MANY REASONS
No girlcatfriend
No catdollars
Too commercial
made for dogs
BUT LIKE MANY HE’LL STILLspend money on Valentine’s Day
BUT LIKE MANY HE’LL STILLspend money on Valentine’s Day
Ok, but nothing pink. I hate pink,
and hearts
YOU CAN EVEN SELL HEARTS TOValentine’s Day haters
ACTUALLY… DON’T LISTEN TO GRUMPY CAT
ALL YOU NEED IS A TAILOREDmarketing and sales approach
(I SWEAR)
FIRST, LET’S LOOK AT people hate Valentine’s Day
WHY
FIRST, LET’S LOOK AT people hate Valentine’s Day
WHY
1. FEEL LEFT-OUT
Forever Alone
FIRST, LET’S LOOK AT people hate Valentine’s Day
WHY
1. FEEL LEFT-OUT
Forever Alone
2. DON’T LIKE TO CONFORM
Too Commercial
FIRST, LET’S LOOK AT people hate Valentine’s Day
WHY
1. FEEL LEFT-OUT
Forever Alone
2. DON’T LIKE TO CONFORM
Too Commercial
3. FEEL TOO MUCH PRESSURE
No money/time
NOW, THIS DOESN’T ONLYwork for Valentine’s Day…
IT WORKS FOR EVERY HOLIDAY!
sell Valentine’s Day to Valentine Day haters!SO, LET’S SEE HOW YOU CAN
1. LEFT-OUTS
They’re jealous of happy couples
They just want attention
They love fluffy pink hearts
V-day makes them feel lonely
WHAT DO THEY WANT?1. They want to find love2. They want to celebrate3. They want someone to buy them a heart
HOW CAN YOU GIVE IT TO THEM?1. Organize dating events2. Give them a way to celebrate being single3. Organize gift exchange between your single customers
SECRETS TO SELL TO ALL HOLIDAY LEFT-OUTS
Help them connect with other left-outs
Give them something else to celebrate
Find a way to include them
Give them reasons to be proud to be a left-out
SOCIAL CELEBRATION
BELONGING PRIDE
2. NONCONFORMISTS
They want a more private celebration
They hate everything
mainstream
They don’t need a day to celebrate
love
They hate fluffy pink hearts
WHAT DO THEY WANT?1. They want to be different2. They want to do things their way3. They want their celebration to be meaningful
HOW CAN YOU GIVE IT TO THEM?1. Insist on personalized gifts2. Make them feel unique (in opposition to others) 3. Don’t sell products, sell a unique love story
SECRETS TO SELL TO ALL NONCONFORMISTS
Give them unique ways to celebrate
Help them tell their own story
Give them ways to personalize their gift
Make them feel special as customers
UNIQUENESS MEANING
CREATIVITY INTIMACY
3. STRESSED SHOPPERS
They don’t like taking decisions
They focus on preparation and not celebration
They’re afraid to disappoint their significant other
They lack time or money
WHAT DO THEY WANT?1. They want to make their partner happy2. They want to impress3. They want the process to be easier
HOW CAN YOU GIVE IT TO THEM?1. Help them find the perfect gift2. Insist on how what they buy will make them look good3. Make idea lists, highlight best sellers…
SECRETS TO SELL TO ALL STRESSED SHOPPERS
Help them find the perfect gift or product
Show them how they can make others happy
Insist on positive emotions created by the purchase
Limit options to make the decision process simple
ASSISTANCE PEOPLE PLEASING
GRATIFICATION SIMPLICITY
LET’S SUM IT ALL UP
HERE’S HOW TO PLEASE HOLIDAY HATERS
HERE’S HOW TO PLEASE HOLIDAY HATERS
Left-outs
Help them:
Meet their peers
Celebrate
Belong
Be proud
HERE’S HOW TO PLEASE HOLIDAY HATERS
Left-outs
Help them:
Meet their peers
Celebrate
Belong
Be proud
Nonconformists
Help them:
Be unique
Be meaningful
Be creative
Feel special
HERE’S HOW TO PLEASE HOLIDAY HATERS
Left-outs
Help them:
Meet their peers
Celebrate
Belong
Be proud
Nonconformists
Help them:
Be unique
Be meaningful
Be creative
Feel special
Stressed Shoppers
Help them:
Find the perfect product
Please others
See the end result
Make things simple
WANT MORE TIPS TO HELP YOUR SMALL BUSINESS GROW?
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