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Bristol Media presented Vision, two days of 'creative freedom', and a place to find out about innovation and inspiration for business. Steve Malkin, CEO at Planet First gave a presentation and workshop to discuss the benefits of creative industries integrating sustainability into their businesses.
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Steve Malkin, Planet First
Put the Planet First: How to Get Ahead in Sustainability
www.planetfirst.co.uk
@thePlanetMark
@StevePositive
Steve.malkin@planetfirst.co.uk
Communications
www.planetfirst.co.uk
Steve Malkin, CEO
How to get ahead in Sustainability
@thePlanetMark
@StevePositive
www.planetfirst.co.uk
Partnership
www.planetfirst.co.uk
www.planetfirst.co.uk
Complex issues
www.planetfirst.co.uk
Creatively communicated
www.planetfirst.co.uk
Eden Project partnership
www.planetfirst.co.uk
Sustainability certification
www.planetfirst.co.uk
Business drivers
1. Attracting and retaining
customers
2. Saving money
3. Engaging stakeholders
4. Enhancing / reducing
reputational risk
5. Doing the right thing
www.planetfirst.co.uk
Clients and partners
www.planetfirst.co.uk
1. Measure
2. Engage
3. Communicate
Planet Mark certification
www.planetfirst.co.uk
Summary
Highlights:
Carbon footprint (tCO2e) 4,816.6
Per employee (tCO2e) 18.7
Building tCO2e per m2 0.04
Data Quality Score 13 out of 16
Carbon Reduction Target 3.2%
Used kWh of electricityUsed kWh of natural gas
Used litres of red diesel
Procured tonnes of paperUsed m³ of waterUsed litres of fuel in lorriesUsed litres of fuel in cars
Measure
5% reduction
target
www.planetfirst.co.uk
Engage
www.planetfirst.co.uk
Communicate
www.planetfirst.co.uk
Carbon reduction
7%
per employee per year
www.planetfirst.co.uk
Cost saving
£100+per employee per year
www.planetfirst.co.uk
4,500acres
Rainforest protected
www.planetfirst.co.uk
Contributed to the Eden Project
£30k
www.planetfirst.co.uk
1. Business risk
2. Increasing policy and regulation
3. Social engagement, challenging
communications
4. Brands reacting and innovating
Demand for expert support
www.planetfirst.co.uk
BIG issues, BIG risk
www.planetfirst.co.uk
Climate change is set to inflict
“severe, widespread, and
irreversible impacts” on people and
the natural world unless carbon
emissions are cut sharply and
rapidly.Intergovernmental Panel on Climate Change (IPCC)
Climate change
www.planetfirst.co.uk
Biggest increase in greenhouse gas emissions
Climate change
www.planetfirst.co.uk
Cutting trees fasterthan they can grow
Rainforest lost
www.planetfirst.co.uk
Policy, driving change
www.planetfirst.co.uk
Policy, regulation and reporting
www.planetfirst.co.uk
Driving change
85% FTSE100 reporting carbon
c.10,000 companies in Carbon Reduction Commitment & Mandatory GHG reporting
9,000 organisations ESOS compliant
www.planetfirst.co.uk
People,driving change
www.planetfirst.co.uk
Social engagement
50% consumers will pay for goods from socially responsible companies
(up 5% from 2011)
They may not act as they say, but indicates a rise in social engagement
Nielsen Global Survey of Corporate Citizenship (2013)
www.planetfirst.co.uk
9 out of 10 people say a company must act with integrity at all times
BUT ...
68% Don’t trust brands
Cohne &Wolfe, Age of Authenticity 2014
Integrity is expected
www.planetfirst.co.uk
Internal tension
www.planetfirst.co.uk
Brand reaction,the opportunity
www.planetfirst.co.uk
93% CEOs see sustainability as important to the future success of their business
See sustainability as an opportunity for growth and innovation
Accenture
78%
CEOs buy-in
www.planetfirst.co.uk
New ways of doing business
• £135 million net benefit in 2012/13• Sold over 1 billion sustainable
products• Plan A has contributed to a
3% rise in brand value
www.planetfirst.co.uk
Brand position
www.planetfirst.co.uk
Creatively communicated
www.planetfirst.co.uk
Supply chain engagement
www.planetfirst.co.uk
Innovation
www.planetfirst.co.uk
Innovation
www.planetfirst.co.uk
Workshop:How to get ahead
www.planetfirst.co.uk
1. Partners (suppliers) who understand their
needs
2. Who have shared values
3. Committed to sustainability
Collaborate!
www.planetfirst.co.uk
Commit to sustainable practices
Strategy
www.planetfirst.co.uk
Measure, set targets and monitor your performance
Measure
www.planetfirst.co.uk
Your employees, suppliers, customers
Engage
www.planetfirst.co.uk
Transparent reporting. share your experiences, lead by example
Communicate
www.planetfirst.co.uk
www.planetfirst.co.uk
CEOs on Sustainability
www.planetfirst.co.uk
@thePlanetMark
@StevePositive
Steve.malkin@planetfirst.co.uk
Thank you
www.planetfirst.co.uk
@thePlanetMark
@StevePositive
Click hereto download our leaflet now!
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