Fabulous Fundraising Events

The Masters CircleFabulous Fundraising Events

Your Masters Circle hosts

Heidi Hancock, CFRE David A. Svet

Before we begin...

Credit!Full participation in The Masters Circle is applicable for 1 point in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

Look Sharp, No Jeans!

✓ Events that stand out from the rest: Traditional and non-traditional approaches

✓ Events team management and motivation

✓ Creating the experience: It’s all in the details - and boy are there details

Look Sharp, No Jeans!

A Little Help From Your Friends

● Have an Event, or Not

● Being Competitive in Tight Markets

● Upside: Awareness & Engagement

● Downside: Slow, Labor, & Cost

A Little Help From Your Friends

Women Who Ride Conga

Host: Women Who Ride Rock

Loose knit group of all volunteers

Join anywhere along the route or just donate

Ends in a Rally

Women Who Ride Conga

Find fun ways to involve non-riders

Contact your local motorcycle dealerships and organizations

Don’t be afraid to get silly

Cast your net along your route, not just at home

Head ‘Em Up. Move ‘Em Out.

● Events are Labor Intensive● Make Use of Tools● How to Empower & Inspire● Leverage Team Members

Head ‘Em Up. Move ‘Em Out.

The COWS!!!

Began as a group of philanthropic cyclists

Now an international, grassroots organization

Coordinate rides all over the world

Use online Peer-to-Peer fundraising platform

Event as Immersive Theatre

● Market and Promote to Set the Stage

● Craft a Theatrical Experience

● Plan the Before, During, & After

● Choreograph & Script Everything

Event as Immersive Theatre

JAZOO in Kansas City

Event for 5000

70 Restaurants and Bars

23 Drink Sponsors

9 Musical Guests

Nets less than $850,000

It’s All About ROI

● Treat it like a Major Gift campaign

● Have committee levels

● Seed a Transaction Environment

● P2P & Gamification

It’s All About ROI

Oxfam & Classy

Classy is integrated into Oxfam’s website

Run multiple campaigns year around

Extended donation periods around events

Wider choice of niche causes to choose among

Bringing in Business

● National & Local Sponsorships

● Align Packages for Businesses

● Solicit for Win/Win Relationships

● Respond to Sponsor Needs

Bringing in Business

Dodge for a Cause

Charity dodgeball tournament with corporate sponsor

Benefits United Way

64 teams at $250

Nets around $120,000

Sponsor wants recruits

Any questions?

Next Masters Circle

● Next Masters Circle session is on February 25th

● Watch your email for instructions

● Full participation in The Masters Circle is applicable for 1 point in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

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● Submit a question or topic request

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● Hang tight for the quick survey

Stay in touch

For additional information:Heidi Hancock, CFREDavid A. Svet

Toll Free 1-800-485-0742

email: info@mosaicnpd.com

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