IXP Guide for summer peak

MAKING IXP HAPPEN#IXP4Poland

CONTENTS OF THIS PPT1. Why/How/What/When/Who of IXP.2. National Campaign.3. TM Roadmap Plans.4. IXP Landing Page on the Hub.5. IXP Launches/Sessions Support.6. IXP Week/Month.7. IXP Discounts.

#IXP4Poland

WHY IXP FOR YOUR LC?

IXP = Long term leadership pipeline !

IXP = OGX GROWTH !

IXP is an EXCHANGE !

#IXP4Poland

THINK ABOUT IT :How can our members sell the products if they don’t really understand the product

value, and purpose?

How can they sell our product without understanding it? How can they provide

the best customer service?

#IXP4Poland

IXP IS THE SOLUTION !IXP helps our members deeply

Connect with our products.

IXP also ofcourse ensures our members personal and

leadership development. #IXP4Poland

HOW TO DO IXP?

#IXP4Poland

THE CUSTOMER FLOW OF IXP !Attraction Consideration Value Delivery Brand Advocacy

- LCM/RI/LCCs- FB Groups

- Newsletters- R&R

LCVP TM

- Country Partners- Special

Discounts- Customised

Projects

LCVP oGV/oGE

- OPS- IXP-CEEDers

LCVP oGV/oGE

- Story Collection

- Showcasing - Story Telling

Spaces

LCVP TM

Who is responsible?

#IXP4Poland

THE BRAND !

Logo

Story Template

#IXP4PolandHashtag

REMEMBER !Members go on exchange, not

because of how cheap it is!

Members go on exchange when they realise how good it is for

them ! #IXP4Poland

WHAT IXPS DO WE WANT?

#IXP4Poland

WHEN DO WE DO WHAT?

March APRIL MAY JUNE July

Attraction Consideration Value Delivery Brand Advocacy

#IXP4Poland

WHO DO WE WANT?

#IXP4Poland

Executive Boards?

Managerial Boards?

Our Membership

WHO DO WE WANT?

#IXP4Poland

Executive Boards?

Managerial Boards?

Our Membership

REMEMBER

#IXP4Poland

National Strategy means nothing,

without LC operation.

#IXP4Poland

A few ideas…IXP day

Coordinator responsible for

IXP

IXP R&R

IXP CEEDers

IXP targets for front office

#IXP4Poland

lets make our members

a part of our summer of stories