Nonprofit Grant: Corps of Engineers Natural Resources Education Foundation - The Corps Foundation...

Boating Safety PSA Campaign

Grant Manager- Rachel GarrenCorps of Engineers Natural Resources Education Foundation

PSA Campaign GoalReduce Annual Recreational Boating Fatalities Nationwide

• 85 to 89% not wearing life jacket• 88% male• 80% boats less than 21 feet (USCG)• 68% ages 20-59• 31% (USCG) 19% (USACE) falls• 16% to 20% alcohol

USCG and USACE Public Fatality Trends

• 3 Locations - IL, MO, TX• 39 Men • Ages 20-60• 5 Sessions• 10 Questions• 10 PSA Reviews

Boater Focus Group Overview

Age Breakdown

23%

18%

33%

26% 20-29

30-3940-4950-60

Focus Group PSA Lessons-Learned

Like Dislike

Realistic Bad acting

Testimonial-true Spokespersons

Humor-some Corny, Cheesy

Statistics-proof Law enforcement

Emotional Sexy distracts

Positive Negative

PSA Campaign Products

• 4 Video PSAs (two 60-seconds / two 30-seconds)

• 3 Audio PSAs • 2 Posters• Game App

Rachel Garren, JARA15@charter.net

Coming September 2015