UPAR 2017 10 Social Media

Social Media

UPAR Training Workshop2017Allison Joanis

Agenda DOD and Social Media Safe Social Networking Representing the Military on Social

Media Unit Official Social Media Pages UPAR Responsibilities Resources and Contact Information

DOD on Social Media In 2010, the DOD issued a Directive-Type Memorandum

providing guidelines for military use of social media and acknowledged, “that Internet-based capabilities are integral to operations across the Department of Defense.”

Constantly develop policies, guidelines, best practices, response to current events, new ways to put out our information effectively and safely

Soldiers and Airmen are the best and most effective messengers to spread key themes and messages throughout the community

Social Media enables us to communicate quickly and using a wide range of media

We have an obligation to tell our story in the spaces and places where our community is already engaging.

Social Media helps people and Organizations to share correct information to promote awareness, to gain support and to get our message out there

Where we get news, where we share news

Helps us to connect and stay in contact

Social Media in Life and Public Affairs

Safe Social Networking Social Media can be dangerous

if you are not careful Do you know what information

you can post about your job or your trianing? Did you know that people can use social media to steal your identity? Did you know that you are at risk even if you don’t use social media?

OPSEC and personal privacy concerns should be paramount when using social media

A U.S. Government official on sensitive travel to Iraq created a security risk for himself and others by Tweeting his location and activities every few hours.

A Family on vacation kept friends up-to-date via online profiles; their home was burglarized while they were away.

Information on social networking sites has led to people losing job offers, getting fired, and even being arrested.

Social Networking sites are a haven for con-artists, identity thieves.

Kidnapping, rape and murder cases have been linked to social networking sites where the victims first connected with their attackers.

According to Terrorist Handbooks and literature, terrorists are encouraged to use social media to find data on Government personnel and all matters related to them.

Did you Know?

Be mindful of OPSEC Don’t share information that you don’t want

public. Adjust your privacy settings, turn off

geotagging, and check often. Be cautious when accepting friend requests

and followers. Routinely change your passwordsThink before you post. If you wouldn’t put it on a sign in your front yard, don’t post it.

Keeping your Information Safe

Protection of critical and sensitive information in order to protect your organization, your missions and personnel

Five Step Process› Identify the critical information› Analyze the treats› Analyze the vulnerabilities› Assess the risks› Apply OPSEC countermeasures

Operations Security OPSEC

Do Not Post Personal identifiable information Future Operations, dates, times, locations

(to include deployment and training dates) Travel Plans Personnel information Technical Information Weapons systems & Equipment status and

capabilities Mission Specifics, limitations, goals &

capabilities

Pride and support for service, units, and service members

Generalizations about service or Duty

General status of the location of a unit› (“operating in southern

Afghanistan” as opposed to “operating in the village of Hajano Kali in Arghandab district in southern Afghanistan”)

General Photos that do not depict exact locations, entrances etc.

Any other information already publicly released

Do Post

Privacy Settings Understand and

adjust who can see what you post

Most all major social networking sites have privacy options, but the defaults are set to public, you have to change them manually.

The process of adding geographical identification to photos, videos, websites, and text messages

The equivalent of adding a 10-digit grid coordinate to everything you post on the internet.

Geotags are automatically embedded in photos taken with smartphones.

Disable GPS features on your smartphone and social media applications.

GeoTagging

September 2014› ISIL and supporters use web forums and

social media to encourage supporters in the United States to attack military, law enforcement, security, and intelligence personnel. Tweets encouraged ISIL followers to use the yellow pages and social media to identify the addresses of military families, and to “show up [at their homes] and slaughter them.”

Real Life Threats

October 2014› An Air Force Service Member posted photos to

his social media from a flight over Iraq during a bombing campaign. Those photos were shared by a military website with his photo credit. Following those posts, his social media as well as the social media accounts of his family members here at home, were swarmed with offensive derogatory messages.

› ISIS linked Twitter account posts; “We have a raid on an American pilot account at 9:00 evening Mecca time who is participating in the crusaders’ bombing. Retweet this if you are ready to be part of the raid.”

Real Life Threats

January 2015› Islamic State claims to hack US Central

Command Social Media Sites. › Posted messages, “American Soldiers, we are

coming, watch your back.” “ISIS is already here, we are in your PCs, in each military base.”

› The following day, ARNG Twitter Page was tagged by an unknown account with messages and screen shots of information about military commanders, including phone numbers, email addresses and home addresses

Real Life Threats

Military members are personally responsible for all content they publish on social media sites, blogs, or other websites.

Military members must be thoughtful about the non-Soldier related content they post. The lines between a Soldier’s personal and professional life often blur in the online space.

As a Soldier or Airman, it’s important to follow certain rules of conduct when interacting on social media platforms.

Personal Page Conduct

Maintaining Your Military Bearing

It’s important that all Guardsmen know that once they log on to a social media platform, they still represent the National Guard, the Army, Air Force and the DOD.

A Guardsman who violates Federal law, regulations or policies through inappropriate personal online activity is subject to disciplinary action under the Uniform Code of Military Justice (UCMJ) on Title 10, and the Connecticut Code of Military Justice on Title 32.

Soldiers and Airmen are expected to maintain their military bearing both on and offline, in uniform and off duty.

Appropriately representing the Military both on and off duty

Social Media for Soldiers & Airmen

Guardsmen should avoid posting offensive material and photos illustrating inappropriate behavior especially in uniform or in an official capacity.

Be careful when expressing personal opinions, or even better, keep them out of print!

Do not promote personal or private fund-raising activities in uniform or in an official capacity (ALS Ice Bucket Challenge)

Lessons Learned

“We put the FUN in Funeral”

“It’s so damn cold out...WHY have a funeral outside! Somebody’s getting a jacked up flag...”

“This pic is 3 years old. I was a young airman who didn’t care (not uncommon). I was young and dumb… getting called out for a mistake that took a few second to make but a lifetime to make up for.”

Lessons Learned

Sgt. Gary Stein, former member of the Marine Corp received a “less that honorable discharge” in 2012 for posting negative comments about the president on his facebook page.

Stein argued that he was exercising his right of free speech.

REMEMBER! What Happens online is

available to everyone everywhere forever

OPSEC Process with personal and professional information

Check Privacy Settings, but don’t use as a crutch

Post appropriate behavior, especially when in uniform

Stay away from fundraising in uniform

Be careful posting personal opinions that violate your oath

Use common sense!

UPAR Social Media Responsibilities

Send Photos and cutlines to be shared on the Official State Social Media pages. Or take photos and tag our pages. Be creative!

Admin an Official Unit Social Media Page orassist your unit with in establishing one

Keep an eye out for your fellow Guardsmen

If you see something say something

Establishing Unit Official Pages

Obtain approval from Commander and PAO and request CTARNG Social Media Policy and Checklist and follow procedures.

Designate a minimum of THREE administrators, one being a full time unit member. PLEASE note these on provided form, and send to PAO.

Register page with CTNG PAO Enforce OPSEC, Comply with Regulations MODERATE, MODERATE, MODERATE!

Do you think that your unit would benefit from a Public or Private Unit Social Media Page?

What to Post on your Unit Page

Unit day-today activities, training, show military/guard life

Unit Events› Promotions, awards & recognitions, parties

Camaraderie (in and out of uniform when appropriate)

Posts related to holidays or national recognition days. Use trending hashtags for inspiration.

What do you post about your military life on your personal social media? Can that translate to your unit pages?

Connecticut National Guard

Official Social Media@The Connecticut National Guard

@CTNationalGuard

CT National Guard

@CTNationalGuard

Connecticut National Guard

Connecticut National Guard

CT National Guard Public Affairs

Other Official Pages130th Public Affairs Detachment

130th Public Affairs Detachment

130th PAD

103rd Airlift Wing

103rd Airlift Wing

Training and Resources OPSEC and Safe Social Networking Training (IA training site)

› https://ia.signal.army.mil/SMS.ASP

DISA Social Networking Class› http://iase.disa.mil/eta/sns_v1/sn/launchpage.htm

FBI Brief on Identity Theft› http://www.slideshare.net/USArmySocialMedia/fbi-briefing-on-id

entity-theft-5278798

U.S. ARMY & Air Force Information on Slide Share› http://www.slideshare.net/USArmySocialMedia› http://www.slideshare.net/IRSmartt/usaf-social-media-policy

Contact InformationAllison Joanis

Allison.l.joanis.civ@mail.milctngpublicaffairs@gmail.com

(860)524-4858Hartford Armory Rm. 318

Master Sgt. Erin McNamaraErin.e.mcnamara2.mil@mail.mil

(860) 292-2460Facebook.com//103AW

QUESTIONS?