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Pepsi Content Adventures
Pepsi Content AdventuresFilmteractive 5.0 - Łódź, 2015.09.23
Pepsi Content Adventures
Welcome! Katarzyna JezierskaPepsiCo
Olgierd CyganDigital One
Pepsi Content Adventures
Behind the Pepsi Scenes
Pepsi Content Adventures
The newgenerationrefreshment!
Pepsi Content Adventures
Pepsi Content AdventuresPepsi Content Adventures
High tech under the finger!
85%Millennials z CEE czuje
się komfortowoz posiadanego poziomuwiedzy technologicznej
A tool for everything, especially if there is no laptop around.
Work, shopping, watching movies.
Video and games, especially out of home.
83%of millennials sleep
with their smartphones!
6hSpent online, on
average, everyday
Pepsi Content AdventuresPepsi Content Adventures
Content is the king!
98%of millennials use their smartfons for watching
video
49%Internet is the main source of
information
82%Internet is the most important
source of entertainment
72%admit they sometimes lose touch
with reality when using digital entertainment
52%Are looking for sports content to have some rest and recreation.
2xThey are more focused on
watching video on their smartphones then on tv
Pepsi Content Adventures
Pepsi Content
Pepsi Content Adventures
Pepsi MAX#MaxOpening
Create Collaborate Curate
Pepsi Content Adventures
https://www.youtube.com/watch?v=QeDWTdsj5_c
Pepsi Content Adventures
https://www.youtube.com/watch?v=SgmWw4H3MM8
Pepsi Content Adventures
What is your conceptfor #maxopening?
Create
Create
Collaborate
Pepsi Content Adventures
https://www.youtube.com/watch?v=anWG_S_VPPA
Pepsi Content Adventures
Pepsi #PrzeŚwięta
Collaboratewith
digital celebrity
CurateCreate
Pepsi Content Adventures
Pepsi #MaxIngredient
Collaboratewith
digital celebrity
CurateCreate
Pepsi Content Adventures
https://www.youtube.com/watch?v=IUnUciK1bI4
Pepsi Content Adventures
Contentpostproduction
Create Collaborate Curate
Pepsi Content Adventures
Pepsi Content Adventures
Pepsi Content Adventures
ContentBrief
Pepsi Content Adventures
6 secondswith Pepsi
Refreshing? Suprising?Magic? Crazy?
Pepsi Content Adventures
Create 6 sek. video with Pepsi can, that willmake everyoneWOW!
5000 plnto be won!
And a chance to workwith Pepsi!
Pepsi Content Adventures
Find more at: www.filmteractive.eu/pepsi
Pls mind all types of screens. The smallest ones too!
Pepsi Content Adventures
Thank you! Katarzyna JezierskaPepsiCo
Olgierd CyganDigital One
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