What do Google searches tell about the world? By Beata Biel. #RockitWAW

Google Confidential and Proprietary

What do Google searches tell us about the world?

Beata BielGoogle News Lab

Media Training Specialist CEE @beatabiel

@googlenewslab YouTube.com/googlenewslabg.co/newslab

Google Confidential and Proprietary

DOUGHNUT vs FRENCH FRIES

55 vs 45

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DOUGHNUT vs FRENCH FRIES

55 vs 45

POKEMON GO vs SOCCER33 vs 67

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WEDDING vs DIVORCE 81 vs 19

POKEMON GO vs SOCCER33 vs 67

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WEDDING vs DIVORCE 30 vs 70

POKEMON GO vs SOCCER33 vs 67

Google Confidential and Proprietary

min. 3 BILLION

SEARCHES A DAY

432KOF YOUTUBE

UPLOADS A DAY

972KNUMBER OF

NEWS ARTICLES A DAY

Google Confidential and Proprietary

Google Confidential and Proprietary

Google Search data is an honest reflection of user interest...

Google Confidential and Proprietary

Google Confidential and Proprietary

Google Confidential and Proprietary

Sheen’s disclosure corresponded with the greatest number of HIV-related Google searches ever recorded in the United States [San Diego State University]:

“While no one should be forced to reveal HIV status, Sheen’s disclosure may benefit public health by helping many people learn more about HIV infection and prevention”

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“HOW TO TELL...”, Poland, past 7 days

❏ Jak powiedzieć rodzicom… (How to tell parents...) ❏ o ciąży? (about pregnancy?)

❏ Jak powiedzieć mamie… (How to tell mom…)❏ że mam okres? (that I have a period…)

❏ Jak powiedzieć tacie… (How to tell dad…)❏ ????

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“HOW TO TELL...”, USA, past 7 days❏ How to tell parents...

❏ you’re pregnant?

❏ How to tell mom…❏ you got your period?

❏ How to tell dad…❏ you have a boyfriend?

“HOW TO TELL...”, Russia, past 7 days❏ How to tell parents…

❏ about pregnancy?

❏ How to tell mom…❏ that you have a period?

❏ How to tell dad…❏ ???

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WHAT IS A PANGOLIN???

Google Confidential and Proprietary

Google Confidential and Proprietary

… and attitudes.

Google Confidential and Proprietary

Google Confidential and Proprietary

MOST POPULAR QUESTIONS ON TERRORISM, 2016 (Jan-Oct)

❏ Poland, Germany, Russia, USA, Japan: What is terrorism?

❏ Italy: How to fight terrorism?

❏ France, Great Britain: Why is France targeted by terrorists?

❏ Iceland: How to avoid terrorism?

Google Confidential and Proprietary

MOST POPULAR QUESTIONS ON REFUGEES, 2016

❏ Italy, Great Britain, USA: Who/what is a refugee?

❏ Germany: How many refugees are there in Germany?

❏ Czech Republic: Why do refugees flee?

❏ France: How to help the refugees?

❏ Russia: How to receive a refugee status?

❏ Iceland: Where are refugees with no papers sent?

❏ Poland: Are there refugees in Crete?

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See through search data how people react to current affairs...

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Google Confidential and Proprietary

Google Confidential and Proprietary

Google Confidential and Proprietary

See the global perspective…

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Google Confidential and Proprietary

google.com/trends

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@GoogleTrends

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@beatabiel