Embed Size (px)
Citation preview
Google Confidential and Proprietary
What do Google searches tell us about the world?
Beata BielGoogle News Lab
Media Training Specialist CEE @beatabiel
@googlenewslab YouTube.com/googlenewslabg.co/newslab
Google Confidential and Proprietary
DOUGHNUT vs FRENCH FRIES
55 vs 45
Google Confidential and Proprietary
DOUGHNUT vs FRENCH FRIES
55 vs 45
POKEMON GO vs SOCCER33 vs 67
Google Confidential and Proprietary
WEDDING vs DIVORCE 81 vs 19
POKEMON GO vs SOCCER33 vs 67
Google Confidential and Proprietary
WEDDING vs DIVORCE 30 vs 70
POKEMON GO vs SOCCER33 vs 67
Google Confidential and Proprietary
min. 3 BILLION
SEARCHES A DAY
432KOF YOUTUBE
UPLOADS A DAY
972KNUMBER OF
NEWS ARTICLES A DAY
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Search data is an honest reflection of user interest...
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Sheen’s disclosure corresponded with the greatest number of HIV-related Google searches ever recorded in the United States [San Diego State University]:
“While no one should be forced to reveal HIV status, Sheen’s disclosure may benefit public health by helping many people learn more about HIV infection and prevention”
Google Confidential and Proprietary
“HOW TO TELL...”, Poland, past 7 days
❏ Jak powiedzieć rodzicom… (How to tell parents...) ❏ o ciąży? (about pregnancy?)
❏ Jak powiedzieć mamie… (How to tell mom…)❏ że mam okres? (that I have a period…)
❏ Jak powiedzieć tacie… (How to tell dad…)❏ ????
Google Confidential and Proprietary
“HOW TO TELL...”, USA, past 7 days❏ How to tell parents...
❏ you’re pregnant?
❏ How to tell mom…❏ you got your period?
❏ How to tell dad…❏ you have a boyfriend?
“HOW TO TELL...”, Russia, past 7 days❏ How to tell parents…
❏ about pregnancy?
❏ How to tell mom…❏ that you have a period?
❏ How to tell dad…❏ ???
Google Confidential and Proprietary
WHAT IS A PANGOLIN???
Google Confidential and Proprietary
Google Confidential and Proprietary
… and attitudes.
Google Confidential and Proprietary
MOST POPULAR QUESTIONS ON TERRORISM, 2016 (Jan-Oct)
❏ Poland, Germany, Russia, USA, Japan: What is terrorism?
❏ Italy: How to fight terrorism?
❏ France, Great Britain: Why is France targeted by terrorists?
❏ Iceland: How to avoid terrorism?
Google Confidential and Proprietary
MOST POPULAR QUESTIONS ON REFUGEES, 2016
❏ Italy, Great Britain, USA: Who/what is a refugee?
❏ Germany: How many refugees are there in Germany?
❏ Czech Republic: Why do refugees flee?
❏ France: How to help the refugees?
❏ Russia: How to receive a refugee status?
❏ Iceland: Where are refugees with no papers sent?
❏ Poland: Are there refugees in Crete?
Google Confidential and Proprietary
See through search data how people react to current affairs...
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
See the global perspective…
Google Confidential and Proprietary
google.com/trends
Google Confidential and Proprietary
@GoogleTrends
Google Confidential and Proprietary
@beatabiel
