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How To Start, Manage & Grow A Virtual Law Firm
Michael Miceli Director of Marketing michael.miceli@rocketmatter.com
Tim Baran Content Director tim@rocketmatter.com
Agenda
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• Remote culture • Running your firm like a business • Going paperless + essential tools • Growing your firm
Establish A Remote Culture
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Communication Process
Managing Expectations Team Building
Professional Growth
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Communication
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When communication breaks down, relationships go south, projects languish,
and productivity takes a hit. This is amplified for remote workers.
Process
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Document detailed processes and make available company-wide,
such as in Google Docs
Managing Expectations
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Includes workload, turnaround time on projects, and self-improvement goals
Team Building & Professional Growth
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Includes daily stand-up meetings, retrospectives, association memberships,
and company-wide retreats
Read This Book!
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• Virtual Receptionist • IT Services • Marketing • HR Functions
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Outsource
Legal Process Outsourcing
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• Contract review • Data analysis and management • Document drafting & production • General litigation support services • E-Discovery • Intellectual Property services • Legal research
Meeting Space with Mail Drop
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• Law Firm Suites • Regus • WeWork • Local Bar Associations
Business Plan
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Mission Statement
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• Brief & concise - 3 to 4 sentences • Denote a clear purpose • Describe philosophy, goals & methodology
Mission Statement
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Company Description
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9 Key Differentiators
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1.Market Responsiveness 2.Product or Service Superiority 3.Production Efficiency 4.Natural or Human Resources 5.Market Dominance 6.Short Term Profit 7.Method of Sale 8.Distribution Methods 9.Technological Advantage Source: Chuck Homer
External Environment
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Firm Overview
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Competitive Analysis
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• Description of major competitors’ strengths/weaknesses
• Their brand positioning and advertising
• Major programs or announcements
Consumer Analysis
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• Demographics (Business Dynamics Statistics (BDS), American Fact Finder, Nielsen My Best Segments)
• Brand vs. Category users
• Preparation for buyer personas
Brand Analysis
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SWOT Analysis
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Putting it all Together
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• Marketing budget • Firm budget • Know what a customer
is worth • Forecast
Total Budget
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Description Monthly Amount Annual Expense
Rent (Virtual Office) $300.00 $3600.00
Utilities & Office Tools $250.00 $3000.00
Business Insurance $100.00 $1200.00
Malpractice Insurance $200.00 $2400.00
Staff $2000.00 $24000.00
Marketing $800.00 $9600.00
Salary $5000.00 $60000.00
Total Budget $8650.00 $103800.00
Essential Tools For The Virtual Law Firm
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Essential Tools (LPM Software)
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Essential Tools (LPM Software)
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Essential Tools (LPM Software)
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Essential Tools (LPM Software)
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Essential Tools (LPM Software)
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Paperless
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Tools + Protocols
Essential Tools
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•Calendly or CoSchedule •Slack, Skype •ScanSnap •Vonage or other internet telephone •GoToMeeting •DocuSign •WordPress •Google Apps, Evernote, Dropbox, Box
Paperless: Protocols
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Documents received (Electronic) Documents received (Paper) Documents Produced
Paperless: Naming Conventions
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Marketing Your Firm
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Getting Started
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Buyer Personas
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Messaging
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• Mission Statement
• Company Description
• Buyer Personas
• Congruency
• Compelling
Networking
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Website
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Local Search
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Choose Your URL Carefully
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The Java Shop Boston Coffee Shop
TheJavaShop.com
JavaShopBoston.com JavaShopCoffee.com
Or
Organic Search
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Paid Search (SEM)
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Social Media
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Measure & Benchmark
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•Website Traffic
•Total Leads
•Networking Contacts
•Lead to Conversion Ratio
•Total Conversions
•Cost Per Lead & Cost Per Conversion
THANK YOU!
Michael Miceli Director of Marketing michael.miceli@rocketmatter.com
Tim Baran Content Director tim@rocketmatter.com
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