Book linkedin 2012

Book

Christophe POUILLE

20 Years of sales and marketing experience for a profitable growth

• Drive for results

• Strategic agility

• Customer focus

• Selective & mass-market experience

• Wholesale & Retail distribution expertise

• Multi-products / Categories competencies

• International adaptability

• Functional & operational jobs

Strong Brands Experience

Möet &

Chandon

Hennessy

GuerlainS.I.A

Luxus

Brands

Mass

Brands

Johnny

Walker

Gordon’s

gin

Ariel

Pampers

M. Proper

Orangina

Schweppes

Kodak

Premium

Brands

Dom

Pérignon

Strong Multi-Channels Experience

-Hypers & Supers

CWT, Agenor

Carrefour

Cora

Leclerc

Intermarché

-Independent

Retailers

-Perfumeries

chains: Douglas

-Drugstores: Müller

-C&C Métro

-Horeca, discos...

Mass-Market Retail

-Stand alone

stores in:

France, Italy, Spain,

Belgium, Sweden

Selective

Distribution

-Department

stores: Harrod’s, KaDeWe, Galeries

Lafayette, Selfridges, I

nno, Karstadt, De

Bijenkorf-Web: BtoB, BtoC,

Vente-privé.com

Key Learning

• Respect the DNA of the Brand

• Do not make compromise on quality

• Dare

• Get passion

• Manage and lead

• Deliver

6

Home decoration

Experience

Passion

Energy

Creative

Since 1963, from a passion

to a powerful reality

Sonja

Ingegerd

Andersson

Consider the

Brand DNA

Product differentiation / Design

Strong creative edge

with constant renewal

Animate the Brand at P.O.S.

Pastel Passion Cape Cod

Loft Latin SummerRetro

10

Put the brand into scene in the street

11

Position the brand name through Flagships

Sell Concepts & not only Products

Shop in Shop / Flower Bars / Corners

Show Room

Metropolis

Mall -

Moscow

Opening new Markets - Russia

Opening Event at the French embassy

Show Room & Press Event

Flagship

Store

Opening new Markets - Poland

Opening Event

15

Perfumes & Cosmetics

Experience

Successful launches & promotions

17

Combine scenography, show & press support for success

18

Last, a „Maison Guerlain“ Corner …

19

… an incomparable jewel

20

Elle – Duft Star Awards winner

21

Gala

22

Cosmopolitan – Winner Prix de Beauté

23

Wine & Spirits

Experience

24

Communicate on Luxe & french“Art de Vivre”

Sud-Ouest -

Janvier 2003 -

Be an “Ambassador” of your brand

26

Thank You