Adv 420 presentation

About Converse

$1.3 billion in sales

Chuck Taylor All-Star

M/F age 16-24

The BIG Idea YouTube Video

Series Utilize world-renown

musicians: Rihanna, Ariana Grande, Maroon 5

Our GoalINCREASE SALES!

Create a Buzz

Google AdWords

Keywords:-A Day in the Life-Converse-Sneakers-All-Stars-Chuck Taylor

Blogging

Video Creation & Timeline

A day in the Life

Budget

$3.5 Million total $750,000 –Rihanna $600,000 –Maroon 5 $250,000 –Ariana Grande $750,000 –Video creation $1,150,000(remaining budget) –Blog,

AdWords, social media maintenance

Measuring Success (KPI)

Marketing