Best Practices for Mobile SEO by Michael Martin

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By: Michael Martin PMP, Senior SEO Manager

BEST PRACTICES FOR MOBILE SEOSMX WEST 2014

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GOOGLE’S MISSION HAS EVOLVED

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Organize the World’s Information

“Our goal is to put computing everywhere” Sundar Pincai, Google SVP, July 24th, 2013

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SEARCH BECOMING CONVERSATIONS

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“I imagined a future where a starship computer would be able to answer any question I might ask, instantly.”

Amit Singhal, Google Search SVP, August 8th, 2012

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GETTING INTO THE MOBILE SEARCH CONVERSATION

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LOAD TIME

“80-90% of the end user response time is spent on the frontend. Start there”

Steve Sounders, Head Performance Engineer at Google

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MOBILE SHOPPERS PREFER WEB OVER APPS

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Daily shoppers prefer mobile web over apps for conveniencePwC Global Total Retail Survey, February 2014

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MOBILE KEYWORD INTENT FROM DATA

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Stock of product available nearby

Top X products/services

Reviews (especially locally/friends)

Videos and interactions with products

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MOBILE SITE PRESTIGE – SO HOT RIGHT NOW

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MOBILE SEARCH BUSINESS CASE

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More than 1 out of every 3 searches is on a mobile device

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Average person shifts attention between a smartphone, tablet and laptop 21 TIMES AN HOUROMD – Optimum Media Direction, January 2014

CROSS DEVICE USAGE

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CROSS DEVICE / INTERNET OF THINGS SEO

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