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Smx West 2014 Session #Smx #21C - Best Practices For Mobile Seopresentation Best Practices For Mobile Seo By Michael Martin @Mobile__Martin Of Covario
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/ COVARIO
By: Michael Martin PMP, Senior SEO Manager
BEST PRACTICES FOR MOBILE SEOSMX WEST 2014
@mobile__martin (2 underscores) @covario
GOOGLE’S MISSION HAS EVOLVED
2 / ©2014 Covario, Inc. All rights reserved.
Organize the World’s Information
“Our goal is to put computing everywhere” Sundar Pincai, Google SVP, July 24th, 2013
@mobile__martin (2 underscores) @covario
SEARCH BECOMING CONVERSATIONS
3 / ©2014 Covario, Inc. All rights reserved.
“I imagined a future where a starship computer would be able to answer any question I might ask, instantly.”
Amit Singhal, Google Search SVP, August 8th, 2012
@mobile__martin (2 underscores) @covario
GETTING INTO THE MOBILE SEARCH CONVERSATION
4 / ©2014 Covario, Inc. All rights reserved.
@mobile__martin (2 underscores) @covario
5 / ©2014 Covario, Inc. All rights reserved.
LOAD TIME
“80-90% of the end user response time is spent on the frontend. Start there”
Steve Sounders, Head Performance Engineer at Google
@mobile__martin (2 underscores) @covario
MOBILE SHOPPERS PREFER WEB OVER APPS
6 / ©2014 Covario, Inc. All rights reserved.
Daily shoppers prefer mobile web over apps for conveniencePwC Global Total Retail Survey, February 2014
Mobile web for discovery and apps for retention@mobile__martin (2 underscores) @covario
MOBILE KEYWORD INTENT FROM DATA
7 / ©2014 Covario, Inc. All rights reserved.
Stock of product available nearby
Top X products/services
Reviews (especially locally/friends)
Videos and interactions with products
Click to call and locations@mobile__martin (2 underscores) @covario
MOBILE SITE PRESTIGE – SO HOT RIGHT NOW
8 / ©2014 Covario, Inc. All rights reserved.
@mobile__martin (2 underscores) @covario
MOBILE SEARCH BUSINESS CASE
9 / ©2014 Covario, Inc. All rights reserved.
More than 1 out of every 3 searches is on a mobile device
@mobile__martin (2 underscores) @covario
Average person shifts attention between a smartphone, tablet and laptop 21 TIMES AN HOUROMD – Optimum Media Direction, January 2014
CROSS DEVICE USAGE
10 / ©2014 Covario, Inc. All rights reserved.
@mobile__martin (2 underscores) @covario
CROSS DEVICE / INTERNET OF THINGS SEO
11 / ©2014 Covario, Inc. All rights reserved.
@mobile__martin (2 underscores) @covario
12 / © 2014 Covario, Inc. All rights reserved.
@mobile__martin (2 underscores) @covario