Boosting Your Marketing Automation Through Thought Leadership
Presented By: Matt KampInfluence & Co.
An overview of Thought Leadership
Why it’s valuable
How to use it with marketing automation
How to get started
Olive PR 4, 07/04/2012
Olive PR 4, 07/04/2012
Lars can we work to refine this language down to a more simplified form
Meet Yuriy.
Olive PR 4, 07/05/2012
Jenn - Do you like this slided better that the two seperate ones that discuss what we do and our audiences seperately?I think this slide is their unique value prop which is slightly different than the last two but wanted to take into account Lars' feedback
WINNING BUSINESS
Olive PR 4, 07/05/2012
Jenn - Do you like this slided better that the two seperate ones that discuss what we do and our audiences seperately?I think this slide is their unique value prop which is slightly different than the last two but wanted to take into account Lars' feedback
Content is the gas!
Olive PR 4, 07/05/2012
Jenn - Do you like this slided better that the two seperate ones that discuss what we do and our audiences seperately?I think this slide is their unique value prop which is slightly different than the last two but wanted to take into account Lars' feedback
How many GreenRope users create thought leadership content?
Olive PR 4, 07/05/2012
Jenn - Do you like this slided better that the two seperate ones that discuss what we do and our audiences seperately?I think this slide is their unique value prop which is slightly different than the last two but wanted to take into account Lars' feedback
Content strategy
Content creation
Distribution to reach audience
Nurture leads with content
CTA to close using automation
Olive PR 4, 07/05/2012
Jenn - Do you like this slided better that the two seperate ones that discuss what we do and our audiences seperately?I think this slide is their unique value prop which is slightly different than the last two but wanted to take into account Lars' feedback
Track inbound lead sources
Capture lead information
Workflows / Drip Campaigns
Dynamic landing pages
Dynamic emails
Tweak strategy based on analytics
Olive PR 4, 07/05/2012
Jenn - Do you like this slided better that the two seperate ones that discuss what we do and our audiences seperately?I think this slide is their unique value prop which is slightly different than the last two but wanted to take into account Lars' feedback
What types of content do you create?
Olive PR 4, 07/05/2012
Jenn - Do you like this slided better that the two seperate ones that discuss what we do and our audiences seperately?I think this slide is their unique value prop which is slightly different than the last two but wanted to take into account Lars' feedback
Google Trends
Agencies
PenPath.com
AddThis / KISSmetrics
Olive PR 4, 07/05/2012
Jenn - Do you like this slided better that the two seperate ones that discuss what we do and our audiences seperately?I think this slide is their unique value prop which is slightly different than the last two but wanted to take into account Lars' feedback
BENEFITS
Executives Develop relationships Personal credibility
Marketing Repurpose content Paid distribution Automation
Sales / Biz Dev Complement sales
efforts Nurture (and close)
leads
Website Dev Team Capture leads Company credibility
Customer Service Engage / educate
customers
Human Resources Company credibility Enhance hiring
process
Olive PR 4, 07/05/2012
Jenn - Do you like this slided better that the two seperate ones that discuss what we do and our audiences seperately?I think this slide is their unique value prop which is slightly different than the last two but wanted to take into account Lars' feedback
BUILD PERSONAS
CREATE TOPICS
FOR SALES FUNNEL
Olive PR 4, 07/05/2012
Jenn - Do you like this slided better that the two seperate ones that discuss what we do and our audiences seperately?I think this slide is their unique value prop which is slightly different than the last two but wanted to take into account Lars' feedback
ORGANIZE EFFECTIVE AUTOMATION
FEED THE MACHINE
Olive PR 4, 07/05/2012
Jenn - Do you like this slided better that the two seperate ones that discuss what we do and our audiences seperately?I think this slide is their unique value prop which is slightly different than the last two but wanted to take into account Lars' feedback
TWEAK USING DATA
?Q&A
Olive PR 4, 07/05/2012
Jenn - Do you like this slided better that the two seperate ones that discuss what we do and our audiences seperately?I think this slide is their unique value prop which is slightly different than the last two but wanted to take into account Lars' feedback
Contact:
Matt KampEmail: matt@influenceandco.com
Twitter: @TheMattKamp
Olive PR 4, 07/05/2012
Jenn - Do you like this slided better that the two seperate ones that discuss what we do and our audiences seperately?I think this slide is their unique value prop which is slightly different than the last two but wanted to take into account Lars' feedback