Core marketing concepts

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NEEDS ,WANTS AND DESIRES

SEGMENTATION , TARGETING , POSITIONING

Offerings and brands

Value and satisfaction

Marketing channels Communication channels

Distribution channels

Service channels

TRANSPORT SERVICES BANKING SERVICES INSURANCE SERVICES

COMPETITION

MARKETING ENVIORNMENT

RECAP

CREDITS

www.google.comwww.slideshare.netwww.yahoo.comwww.freeimages.comwww.tedx.comwww.EverythingisaRemix.comm

http://www.google.com/
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http://www.tedx.com/
mailto:%20%20anubhabmondal3775@gmail.com
mailto:%20%20anubhabmondal3775@gmail.com

Created by Anubhab Mondal ,IIT Kharagpur during an internship under Prof. Sameer Mathur , IIM Lucknow www.IIMInternship.com

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