Data & Automation Drive the Future of All Marketing Communications at Freshpair

DATA & AUTOMATION DRIVE THE FUTURE OF ALL MARKETING COMMUNICATIONS

PRESENTATION BY

Matthew Butlein, CEO, Freshpair Max Bennett, Co-Founder & VP of Product, Bluecore

…And you think YOUR customers are unique?

I DON’T KNOW MY CUSTOMERs. I JUST THINK I DO.

From Waterfall to Agile

Value delivered

Waterfall development Agile development

Risk of failure

challenges

01 02 03

Technology Profit & Loss Strategy

here’s How

01 02 03

Simple Integration

Leverage Your Existing Team

Start with Basic Segmentation

Email Trigger Program: Getting StartedCategory/Search

AbandonmentProduct

Abandonment Abandoned Cart

Still Interested in the Body Wrap? Forget Something?We found what you were looking for.

avg RPE

$0.77 *Benchmark Statistics

Across Bluecore Clients

Email Trigger Program: Getting StartedCategory/Search

AbandonmentProduct

Abandonment Abandoned Cart

Still Interested in the Body Wrap? Forget Something?We found what you were looking for.

avg RPE

$1.66 *Benchmark Statistics

Across Bluecore Clients

Email Trigger Program: Getting StartedCategory/Search

AbandonmentProduct

Abandonment Abandoned Cart

Still Interested in the Body Wrap? Forget Something?We found what you were looking for.

avg RPE

$3.98 *Benchmark Statistics

Across Bluecore Clients

email trigger program: going further

New Price Drop!

Shows new and old pricing

Benchmark Average RPE on Price Decrease Trigger

$1.77

Email Trigger Program: going even Further

1

Benchmark Averages Post Purchase

$0.50 RPE 43.35% Open Rate

23

AudiencesThe future

Behavioral Audiences

Predictive Audiences

Who are your most valuable customers? Which of your loyal customers are fading away? Who is a full price buyer that doesn’t need a discount? Which new customers show potential of being high value? Who is about to unsubscribe?

Thank You