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DIGITAL MARKETING
THE DIGITAL MARKET
• It’s the medium that allow the most control over campaigns and results, in real time with ease.
• Half of the “C Class” are already using the internet in Brazil.
• 79% of internet users will do some search about a product they have seen in an off-line campaign if stimulated.
• 60% believe the internet is the best way to adress advertising and relationship nowadays.
• 96% of internet browsing in the world is made through Google.
• 86% of internet users prefer organic results instead of paid media.
FIRST, SOME IMPORTANT DATA
FONT: SEMRUSH
INTERRUPTION MARKETING
INBOUND MARKETINGEarning attention organically, without interrupting anyones path.
Interrupting someone’s flow of activity in order to get attention.
OLD MARKETING VS NEW MARKETING
SEARCH FOLKSONOMY
Social Indexation through web.
The universal consumer behavior online
E-CONSUMER BEHAVIOR
BOUNDARIES SOCIALUsers are Highly influenceable when on social environment.
For the consumer there are no boundaries anymore. Online influences Offline and vice versa.
UXCreating personas based on real target can make us understand a behavior and predict how they will react to many situattions.
INBOUND MARKETING FUNNEL
THE LONGTAIL VS FAT HEAD
PAID MEDIA
S.E.M.
REMARKETING
DISPLAY
E-MAIL MKT
SOCIAL MEDIA
IN APP ADS
BRANDED ADVERTISING
S.E.O.
BLOG
WEBSITE
SOCIAL CONTENT
EARNED MEDIA
LANDING PAGE
REFERRAL
APP
RESPONSIVE WEBSITE
MOBILE
YOUTUBE
CRISIS MANAGEMENT
SOCIAL
USERS
SESSIONS
VISITS
CPC
CPV
CPA
ANALYTICS
THANK YOU
igitaligital digital
palmadigital
palmadigital
palma digital
igital
palmadigital.com.br
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