Ecommerce Optimization and Facebook Marketing Tips

E-Commerce and Facebook Marketing Tips

Topics to be discussed

• Tips for Optimizing E-Commerce Websites for Search Engines

• Facebook Marketing Tips

Tips for Optimizing E-Commerce for Search Engines

• Organic Traffic = Quality Targeted Traffic

• Our Organic traffic assisted other channels on conversions.

Tips for Optimizing E-Commerce for Search Engines

Data Gatherin

g

Website Audit

On-Page Strategy

Keyword Strategy

Monitor Progress

Linking Strategy

Tips for Optimizing E-Commerce for Search Engines

Data Gathering - Determine Goals - Target Market - Baseline Metrics Website Audit - Includes Fixes on Site Structure, Speed etc. - Installation of tracking codes - *Site structure is very important

Keyword Strategy - If not yet ranking, target Brand Name First - Add the Product Name on meta tags - Use the gathered PPC Data and target the converting keywords - Use the search data collected on your site (Users who use the website's search bar)

On-Page Optimization - Optimize Category / Brand Pages First - As much as possible create unique product descriptions - Create a Blog (Add reviews about your products) - Apply Rich Snippets or try the Data Highlighter from Google

Linking Strategy - Submit to Local Business Listings - Contact Bloggers and provide review products - Giveaways - Look for curators and ask if they can add your site on their content. - Claim your brand name on top websites

Monitor Progress - Google Analytics- Cyfe.com - Visuals

Facebook Marketing Tips

Social Media Marketing (Facebook)

The average engagement rate for Facebook Pages is 6%

How to compute engagement rate: (If you have access to Insights)

Another way to get an idea on a page’s engagement:

(We use this to measure other FanPages)

Engagement Rate = PTAT (People Talking About This)

Total Number of Likes

Sources: http://www.socialbakers.com/blog/467-formulas-revealed-the-facebook-and-twitter-engagement-rate http://mashable.com/2012/10/18/facebook-fan-engagement-2/

Social Media Marketing (Facebook)

*Based on Filipino Audience

• Likes are important but focus more on engagement.

• Don’t forget to give credit where credit is due.

• Be creative on your product posts (Ask questions, make your product image appealing)

• If you cant think of anything to post, try using Swayy.co

• Study insights and find the best time to post.

• Try Cross-Promotion

• Test different CTA (Call to actions)

Tips to increase engagement rate:

Social Media Marketing (Facebook)

More Data here: http://www.huffingtonpost.com/jayson-demers/the-definitive-guide-to-c_b_3648475.html

Sample CTAs you can test:

• CTA to encourage engagement —“Please take a moment to leave your comments or thoughts below.”

• CTA to drive the reader to other content —“For an in-depth look, sign up to download our white paper.”

• CTA to increase signups or lead capture —“To get regular updates, sign up for our weekly newsletter.”

• CTA to nurture leads —“Watch this video for a more in-depth look at how this product can help improve your business.”

• CTA for sales —“To get immediate access to this training and all the bonuses, click here.”

Thank You…

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