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WHICH RULES APPLY?
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Watch Your Language!
Specialist
Expert
Comparisons
Absolutes
Describing Results
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Language
Testimonials
Case Studies/Results
Disclaimers
Miscellaneous
WebsiteRelated Pitfalls
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Language
Connections
Recommendations
Endorsements
Competent Representation
Social Media Related Pitfalls
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Language
Connections
Recommendations
Endorsements
Competent Representation
Social Media Related Pitfalls
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2014 FEO 8 Explained
By Ginny Allen
MORAL OF THE STORY: SAVE YOUR FRIENDS THE HEADACHE –
SKIP THE ENDORSEMENTS.
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Avvo
Other Review Sites
Response Plan
Online Reviews &Reputation
Management
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Avvo
Other Review Sites
Response Plan
Online Reviews &Reputation
Management
Oh, Avvo, How I Loathe Thee…Let Me Count the Ways
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What Does the Future Hold?
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?QUESTIONS?
Ginny Allen@Ginny_Allenginny@adeptfirm.com
Thisbusinessoflaw.com/ethics
THANK YOU!
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