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HERO, HUB, HELP:YOUTUBE CONTENT
STRATEGY FOR BRANDS
BRANDS IN TOP 100
0 11
HOW CAN BRANDS SUCCEED?
HERO
HUB
HELP
HERO CONTENTYour BIG ‘Super Bowl’ moments
HUB CONTENTRegularly released content to engage subscribers
HELP CONTENTAlways-on ‘pull’ content designed for your core target
HERO
BIG MOMENTS- Happens 2x times a year- New campaigns/products- Major initiatives
HUB
• Set schedule and regularly produced• Established formatSERIES
• Supports core message• Identifies the channelBRANDS
• Feeds community need for entertainment• Keeps fans coming back
ENGAGESUBSCRIBERS
HELP
BRAND EXPERTISE
(music, sports, etc)
RELEVANT CONSUMER
INTEREST
POPULAR SEARCH TERMS
HERO
HELPMAY JUNE JULY AUGUST
HUB HUB HUB HUB
WHY DOES IT WORK?
HERO
HUB
HELP
Act like a YouTuber
Act like an advertiser
FOCUS IS KEY
THANK YOU
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