How can companies build and manage its product mix and product lines

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Build & manageProduct mix & Product lines

example

example

Market profile

example

two

Product line length

Product mix pricing

down market stretch

Up market stretch

Two way

Stretch

1. Product line pricing

2.

3. Captive product pricing

4. Two Part Pricing

5.

BY Product

Pricing

6.

Product bundling

Price

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