Product Mix and Product Lines

For product strategy

Submitted to Professor Sameer Mathur

Product MixA product mix is the set of all products and items that are offered for sale.

These product mix dimensions helps business to expand.

Product Line Analysis

• It is analyzing relationships between product items and their attributes eg. Sales or profit or quality etc.

• Product Line Analysis help companies to develop a basic platform to meet different customers requirements and Lower production costs.

For example

analyzing by the graph we observe

Product Line analysis provides information for two key decision areas:

• Product Length Line• Product Mix Pricing

Product Length Line

Company objectives influence product length lineFor example:Companies seeking high market share and market growth will carry longer product lines.Companies that emphasize high profitability will carry shorter lines consisting of carefully chosen products.

Product Line Length

Product Mix Pricing

In product mix pricing, the firm searches for a set of prices that maximizes profits on the total mix.

Created by Aditi Jain ,LSR ,New DelhiDuring marketing internship under Professor Sameer Mathur

Thank You