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Product mix
Product hierarchy:
ITEM
PRODUCT
TYPE
PRODUCT
LINE
PRODUCT CLASS
PRODUCT FAMILY
NEED FAMILY
Product SYSTEM AND MIXES:
PRODUCT MIX
DIMENSIONS
WIDTH
LENGTH
DEPTH
CONSISTENCY
Product MIX AND PRODUCT LINE LENGTH OF HINSUATAN UNILEVER LIMITED
PRODUCT-ITEM CONTRIBUTIONS TO A PRODUCT LINES TOTAL SALES AND PROFITS
PRODUCT LINE ANALYSIS
PRODUCT LINE
ANALYSIS
CORE PRODUCTS
STAPLES
SPECIALITIES
CONVENIENCE ITEMS
PRODUCT MAP:
PRODUCT LINE LENGTH:
LINE STRETCHING
DOWN MARKET STRETCH
UP MARKET STRETCH
TWO WAY STRETCH
PRODUCT LINE LENGTH:
PRODUCT LINE FILLING:
PRODUCT-MIX PRICING:
PRODUCT MIX
PRICING
PRODUCT-LINE
PRICING
OPTIONAL-FEATURE PRICING
CAPTIVE-PRODUCT PRICING
TWO-PART
PRICING
BY-PRODUCT PRICING
PRODUCT BUNDLING
PRICING
PRODUCT-MIX PRICING:
1. PRODUCT-LINE
PRICING :
COMPANIES DEVELOP
PRODUCT LINES AND INTRODUCE
PRICE STEPS
PRODUCT-MIX PRICING:
2. OPTIONAL-FEATURE
PRICING :
COMPANIES WILL OFFER
OPTIONAL PRODUCTS, FEATURES
AND SERVICES ALONG WITH
THEIR MAIN PRODUCT
PRODUCT-MIX PRICING:
3. CAPTIVE-PRODUCT
PRICING:
SOME PRODUCTS REQUIRE THE USE
OF ANCILLARY PRODUCTS OR CAPTIVE
PRODUCTS
PRODUCT-MIX PRICING:
4. TWO-PART PRICING :
COMPANIES OFFER FIXED FEE PLUS VARIABLE
USAGE FEE
EXAMPLE: TELEPHONE USERS PAY A
MINIMUM MONTHLY FEE PLUS CHARGES FOR
THE CALLS BEYOND A CERTAIN AREA
PRODUCT-MIX PRICING:
5. BY-PRODUCT
PRICING:
PRICING LOW VALUE PRODUCTS
TO GET RID OF THEM
PRODUCT-MIX PRICING:
6. PRODUCT BUNDLING
PRICING:
SELLERS OFTEN BUNDLE PRODUCTS
AND FEATURES
CREDITS:
Created by:sagar s t
s.i.t, tumkur
during an internship by
prof. Sameer mathuriim, lucknow
