How CBS Interactive Uses Search, Social Media & PR for Triple Digit Returns

March 12, 2014

David McClellan

How We Got Triple Digit Returns and How You Can Too

@HesDave

#SMX | #SMX #21D

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tl;dr: Good Planning

is Everything

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» Editorial

» Products

» PR

» Social

»BU’s/Partners

» Editorial

You should be integrated within everything going on

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– Should include stakeholders

– Discuss all strategies from each BU

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•Partner Data

•Postmortems

•Analytics

•Competitive Analysis

•Rank Tracking and KW Research

•Knowledge Graph Trends

•Current Events and Google Trends

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What Your Strategy

Should Include

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•Coordination with PR & Social

•Targeted Pages Built and Optimized

•Internal Linking

•Scalable Link Building/Outreach

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•Coordination with PR & Social

•Targeted Pages Built and Optimized

•Internal Linking

•Scalable Link Building/Outreach

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Know When to Outsource

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David McClellanSr. SEO Analyst

CBS Interactive

david.mcclellan.sd@gmail.com

@hesdave

#SMX | #SMX #21D