How To Engage Your Audience in Just 6 Seconds

How to engage your audience in just six seconds

Anthony Troli@anthonytroli

#SMX #SMXsocial13 #23A

About Me• Viner with 300k+ followers

• PopShorts Head Brand Consultant

• Award winning short film writer, producer, and director

• Production Assistant at The Soup, Funny or Die, and Gary Sanchez Productions (Will Ferrell’s production company)

Comedy

ComedianChris

750k Followers

Relatable & School

Nash Grier

2.4M Followers

Animals

BarkleyThePom

240k Followers

How To / Life Hack

Great use of stop-motion!

Pranks

Contests(if you already have a large following, or seed your vines)

Creative

X vs Y

Jordan Burt

2.4M Followers

Extreme / Awesome

Walt Disney Pictures

18k Followers

Flying practice for #disneyplanes

• 112 likes

• 14 revines

• 7 comments

0.7% Interaction

#JohnnyDepp at the #LoneRanger

premiere red carpet.

• 445 likes

• 82 revines

• 17 comments

3% Interaction

DO NOT

Use Vine like Snap

Chat

DO

Plan Out Your Vines

• 109k likes

• 82k revines

• 2.65k comments

1) Interesting

2) Nostalgic

3) Reaction Clip

• 131k likes

• 124.5k revines

• 3.8k comments

1) Media mash-up

2) Popular music

3) Clever juxtaposition

PIXAR VINES

(unofficial fan account)

447k Followers

Buster Before & After

41% Interaction

Buzz Lightyear Flex

58% Interaction

1) Uses current Internet

humor

2) Highly Shareable and

“Tag-able”

1) Great use of a prop

2) Exaggerated facial

expressions

3) Uses popular hashtags

1) Great punch line

2) Great #Remake

1) Relatable• Don’t be boring

• Don’t sell so hard2) Turns the product into a

prop• Be careful if you choose to

use stop-motion

KingBach

3.6M Followers

What works well on Vine?• Comedy• Relatable• Animals• How-tos / Life-hacks• Creative (stop-motion or not)• Contests• Content & music mash-ups• Pranks• X vs Y• Interesting facts• Extreme / Awesome• Fail Vines• Vines that keep up with the latest trends• Planned out Vines (plan each shot)

What doesn’t work well?

• Anything that comes off overly self-serving• Unimpressive stop-motion• Snap Chat style videos• Vines that try to do too much

Advice• Use a “TV style” countdown• Sync your music (match cuts)• Use a tripod with iPhone mount• Don’t try to hack Vine• Focus on the content of your Vine. Don’t worry about the quality of the video so much.• Use this simple check before you post a video:

1) Would you share it with a friend?2) Would it make you want to watch it again?

• Make Vine videos where the content is relevant to your brand / product, but don’t oversell it!• If you have a budget: Seed your videos and work with established Viners to build your following• If you do work with a Viner, trust them! They know your Vine audience better than you do!

Contact Info

AnthonyTroli@gmail.com

@anthonytroli

#SMX #SMXsocial13 #23A