If my mum was your boss

If my mum was your boss

So who is this guy?

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Who is this guy?

A few assumptions

Imagine I am untouchable

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In a nutshell

Feeding back to creativesBriefing creatives

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We're all scared 

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Give us the bigger picture

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Don’t move the goalposts

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Give us the truth

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Don’t be afraid to give us an example

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Who is this guy?

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Never leave a creative confused

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Feeding back to creatives

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The creative iceberg

Every experience we’ve ever had

Everything we’ve learnt about our craftEverything we’ve learnt on this brief

Every idea we’ve rejectedWhat you see

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Assume the best

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Go on the journey

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If you don’t know the answer, say so

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Give it the overnight test

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Give balanced feedback

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Emperor: My dear, young man, don’t take it too hard. Your work is ingenious. It’s quality work. And there are simply too many notes, that’s all. Cut a few and it will be perfect.

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Mozart: Which few did you have in mind, Majesty?

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Be specific

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Ask us what we think

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In summary…

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BRIEFING

Play nice, we’re scared

Context is key

Lock everything down

Be honest

Give examples

Make sure it’s understood

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FEEDING BACK

Assume the best

Go on the journey

If you don’t know, say so

Give balanced feedback

Be specific

Ask us what we think

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Thank you

@Jay_Wizzle @LondonEgotist