IM&M DM_May 25th_AIESEC LC ANFA

WELCOME

WHO AM I?

My AIESEC Experiences

CHAIR???

WHAT WILL WE DO?

Get To Know Super IMers!

Get To Know IM Square

Born in November2012

Assist the growth of AIESEC ANFA and its

exposure.

MISSION

GOAL

Follow Plan Organize Do Check

Move Internal Communication from a WEAKNESS to a STRENGTH

X Goals by X departments achieved 100%

Market Analysis IDEA Marketing Strategy & Plan

Market Segmentation

PromotionRaising

Promotion Matching Realization

EXCHANGE PROCESS

Market Analysis IDEA Marketing Strategy & Plan

Market Segmentation

Promotion(OGX&TM)Raising

Promotion(ICX) Matching Realization

EXCHANGE PROCESS

STRUCTURE

Vice President

Marketing Team Communications Team

Quality and Expertise Team

Education Manager

« Journey In Casablanca »

Team

What is Marketing for..

Quick ReminderProduct:

Programmes:

Marketing Process ?

Market analysi

s

Marketing

planning &

strategy

Tools creatio

n

Promotion

1- Market analysis

Students Needs

Global & Local Trends

SWOT Analysis of AIESEC Programmes

2- Marketing Planning & Strategy

GTCM ?

Smart Goals !

Target Audience

Channel

Message

3- Promotion Tools Creation

Visual Brand

ANFALogo :

Short Logo:

Long Logo:

#003399

80% 20%

DON’Ts:

ANFA LOGO(Cabaret Voltaire)

AIESEC BRAND VISUALS

AIESEC BRAND VISUALS TOOLKIT

& References:>Brand Refresh Toolkit here

>Brand Alignement Global Wiki here >AIESEC ANFA Visual Brand Wiki here>AIESEC International Bank image here

>AIESEC ANFA Flickr Account here

AIESEC CULTURE IN VISUALS

font here

Blue AIESEC

#003399R:0 V:51 B:153

I am an AIESECer

Let’s see if you got it..

Release the teacher in you..

..Train with the British Center!

Check out: TN-In-MA-AN-2013-1639

Perfect French require

d

4- Promotion

Collaboration with the

Communication team

SOCIAL MEDIA

INTERNAL COMM

SOCIAL MEDIA

FACEBOOK PAGE

LINKEDIN COMPANY PAGE

YOUTUBE CHANNEL

+ PINTEREST

*Click on the botton to direct you.

INTERNAL COMM

How?

> Coaching: communication channels management

> Communication policies -here-> Communication sharing (newsletter,

web magazine..)

MY TEAM

IM Square CULTURE

CONGRATULATIONS

YOU’RE NOW A SUPER IMer