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WELCOME
WHO AM I?
My AIESEC Experiences
CHAIR???
WHAT WILL WE DO?
Get To Know Super IMers!
Get To Know IM Square
Born in November2012
Assist the growth of AIESEC ANFA and its
exposure.
MISSION
GOAL
Follow Plan Organize Do Check
Move Internal Communication from a WEAKNESS to a STRENGTH
X Goals by X departments achieved 100%
Market Analysis IDEA Marketing Strategy & Plan
Market Segmentation
PromotionRaising
Promotion Matching Realization
EXCHANGE PROCESS
Market Analysis IDEA Marketing Strategy & Plan
Market Segmentation
Promotion(OGX&TM)Raising
Promotion(ICX) Matching Realization
EXCHANGE PROCESS
STRUCTURE
Vice President
Marketing Team Communications Team
Quality and Expertise Team
Education Manager
« Journey In Casablanca »
Team
What is Marketing for..
Quick ReminderProduct:
Programmes:
Marketing Process ?
Market analysi
s
Marketing
planning &
strategy
Tools creatio
n
Promotion
1- Market analysis
Students Needs
Global & Local Trends
SWOT Analysis of AIESEC Programmes
2- Marketing Planning & Strategy
GTCM ?
Smart Goals !
Target Audience
Channel
Message
3- Promotion Tools Creation
Visual Brand
ANFALogo :
Short Logo:
Long Logo:
#003399
80% 20%
DON’Ts:
ANFA LOGO(Cabaret Voltaire)
AIESEC BRAND VISUALS
AIESEC BRAND VISUALS TOOLKIT
& References:>Brand Refresh Toolkit here
>Brand Alignement Global Wiki here >AIESEC ANFA Visual Brand Wiki here>AIESEC International Bank image here
>AIESEC ANFA Flickr Account here
AIESEC CULTURE IN VISUALS
font here
Blue AIESEC
#003399R:0 V:51 B:153
I am an AIESECer
Let’s see if you got it..
Release the teacher in you..
..Train with the British Center!
Check out: TN-In-MA-AN-2013-1639
Perfect French require
d
4- Promotion
Collaboration with the
Communication team
SOCIAL MEDIA
INTERNAL COMM
SOCIAL MEDIA
FACEBOOK PAGE
LINKEDIN COMPANY PAGE
YOUTUBE CHANNEL
*Click on the botton to direct you.
INTERNAL COMM
How?
> Coaching: communication channels management
> Communication policies -here-> Communication sharing (newsletter,
web magazine..)
MY TEAM
IM Square CULTURE
CONGRATULATIONS
YOU’RE NOW A SUPER IMer
