Marketo Partner - Vidyard

Marketo Partner SpotlightVidyard

September 7th, 2016

• Problem we solve • Where we fit • About our company • Joint customer success story • Competitive Edge • Quick demo• What to look for and when to bring us in • Pricing • LaunchPoint listing review • Q&A

Agenda

We help businesses generate more leads and more revenue through the use of online video.

EMEA. SMB. Mid-Market. Enterprise.650+ active customers

140 Employees

B2B Focus

26 of the top 100 global software companies

High Tech, Finance, Healthcare, Manufacturing, Pro Services

Largest client has 30,000+ videos

Dedicated enterprise account mgmt. and customer success

And most importantly, Marketo LaunchPoint Technology Partner of the Year!

Vidyard + Marketo =

120+ customers using Vidyard with Marketo (4 within the UK)

Joint Customer Success StoryTaulia provides cloud-based invoice, payment and dynamic discounting management solutions that revolutionize the way businesses interact and partner with each other.

Challenge – Taulia needed to convert viewers into customers, report video ROI and gain valuable insights to optimize content. Simply, they wanted to enable both marketing and sales teams to impact the bottom line

Solution – Taulia now uses the Vidyard video marketing platform to easily scale their video library, generate and qualify more inbound leads, and track their true ROI on video content. Using a Vidyard Video Hub, Taulia has created a central, branded location on their website for all their video content. The Hub has essentially replaced YouTube for the company, and they’re excited to now have control over content and layout without having to rely on a developer.

Benefit – Taulia triggers automated email follow-up from Marketo to convert leads who have watched more than 50% of certain videos. Vidyard’s Marketo integration is also vital to converting more effectively from webinars; the team now embeds the videos on landing pages, using contact forms to collect contact details. The data is included in each lead’s Marketo activity log, helping Taulia accurately lead score based on individual activity. Leads who score 80 and above receive automated follow-up with tailored content that helps convert them though the sales funnel.

Results - $125M in influenced pipeline. 250 new leads just from recorded webinars alone!

Competitive Edge and Differentiators

Competitive Edge and DifferentiatorsThe most mature and

robust integration with Marketo

Vidyard was the first to extend video into the MAP platforms and turn video into demand gen machines

Personalized Video Content and Campaigns

ü Custom video and thumbnail image for each viewer

ü Supports text and images

ü Support both bulk campaigns or on-the-fly (via API)

ü Use Marketo to merge proper thumbnail + video ID into outbound email campaigns

Average customers are seeing 5%-15% CTR on email blasts with personalized videos (500%+ increase over average!)

Competitive Edge and Differentiators

Our Ideal Customer

Getting started with video? Need help proving budget for video?Figuring out a video strategy overall?

What to look for and when to bring us in!

ü Usingvideotodayandinvesting inVideoStrategy

ü Having painsaroundtrackingvideoandvideoROI

ü Needhelpcentralizingmanagementofvideos

ü Lookingtousevideoindemandgenactivities

ü Looking toacquirenewleadsfromvideo

ü Needhelp implementing andimprovingleadscoring

LaunchPoint and How to Contact Us

About Vidyard

• LaunchPoint (Video Marketing)

• www.vidyard.com

• www.vidyard.com/marketo

Referrals• LaunchPoint (Video Marketing)

• www.vidyard.com/referral

• marketo@vidyard.com

And if you remember nothing else…..

1. Humans crave video and it works for marketers!2. SMB, Commercial and Enterprise loves Vidyard3. We’d love to hear from you!

Contact Information

Jamie Searth

Account Executive – EMEA

Jamie.searth@vidyard.com

+44 (20) 319 89392

+1 (226) 790-1085

Tom Rozdeba

Partnerships and Alliances

Tom.Rozdeba@vidyard.com

+1 (226) 790-1081

Q & A