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How to Outsource and Offshore without Sacrificing QualityAimee Engelmann, AFAMI, CPM
For a copy of slide pack email aimee@beepo.com.au
Customer service
Free up Australian staff for higher-‐value work
Grow quicker and leaner
Create more capacity
Why Outsource Offshore?
cost isa factor
but not the only factor
Invest back into your business
Staff happinessand retention
Cheap + Cheerful
CrowdsourcingYour own offshore company
Business Process Outsourcing (BPO) /
Staff LeasingManaged Services / Hourly
OffshoreModels
Cheap and Cheerful
fiverr
Browse services you can buyfor as little as $5
Access the global talent pool
Animations
Simple design
Whiteboard videos Fancy Hands
Access Freelancers from all over the world for as little as $3
The software helps you find a matched Freelancer
Freelancers pitch
Great for simple, repeatable work
Work from home model
Not suitable for sensitive projects or unique IP
upwork
Cheap and Cheerful
Crowdsourcing
Position Hourly Rate $AU
Junior Developer
Mid Developer
Senior Developer
Tech Lead / Consultant
QA Tester
Project Manager / PO
Web Graphic Designer
$13
$20
$31
$35
$17
$20
$17
Managed services/ hourly
Technical Assistant
Customer Service
SEO / SEM
Data Analyst / Research
Technical Support
Telemarketer
Accountant
$13
$11
$21
$13
$13
$13
$17
Position Hourly Rate $AU
Hire specifically for your needs
Management provided for you
Less staff turnover, reliable, and highly scalable
Staff Leasing – full time staff
High speed internet connectivity
Work from office mode, secure, protect your IP
Skills test staff
Professional Modern Offices
Cheap + Cheerful
CrowdsourcingYour own offshore company
Business Process Outsourcing (BPO) /
Staff LeasingManaged Services / Hourly
OffshoreModels
1. Voice Talent (English Speaking)2. Cultural Proximity3. Tertiary Qualified Workforce
Popular Offshoring Locations
Case Studies
Marketing Agency Case Study
$
Revenues %Margin
Revenue & Margin History 2008 -‐ 2014
20%
15%
10%
5%
0%
-‐ 22% drop in revenue
-‐ 2013 tapped into talent overseas
-‐ Staff continued employment in Australia
-‐ Now a sustainable future-‐proofed business with long term potential
-‐ Margins increased from 12% to 17%
The Modern Marketing Department
GROUP MARKETING MANAGERZoe
MARKETING COORDINATOR
Geri
MARKETING ASSISTANTShane
MARKETING COORDINATOR
Mary
CONTENT CREATOR / COPYWRITERFreelance
GRAPHIC DESIGNERPHILIPPINESEvanika
SOCIAL MEDIA COORDINATORPHILIPPINESPatrick
GRAPHIC DESIGNER PHILIPPINES
Sandy
Implementation Success
5 COMMON PATHS TO OUTSOURCING FAILURE
SUPERHERO IT’S TRUE BECAUSE IT’S ON THE RESUME
YES=?
NO FEEDBACK TIME POORENTREPENEUR
5 COMMON PATHS TO OUTSOURCING FAILURE
ScreenSharing
ScreenRecording
Cloud Sharing/Shared Documents
Training and Development
How to introduce outsourcing to your current staff
High
Complexity
Low
Low Value High Value
Low Benefit Quick Wins
Low HighFrequency
ü
How to introduce outsourcing to your current staff
ü Facilitate a discussion around tasks not rolesü Look to establish the tasks that are repetitive and holding staff back from adding more valueü Create a task plan and discuss the skill sets requiredü Identify the new tasks that are high value that your Australian staff will take onü Choose a department or function of the business for a proof of concept trialü From the trial share successes and learning with the rest of the business, then extend trial to other
departmentsü Build relationships with outsourced staff just as you would with office based staff, build a team culture
Aimee Engelmann
aimee@beepo.com.au
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