Membership Growth Online Summit 2017 - Day 1: What You Need to Know to Attract And Engage Young...

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Wild Apricot Expert Webinar

Build. Connect. Grow. Membership & more.

Wild Apricot Expert Webinar

Presented by

Summit Webinar 1

What You Need to Know to Attract & Engage Young Members

Amanda Kaiser

smooththepath.net

Wild Apricot Expert Webinar

Donald CowperStory ApricotContent Manager

Your Wild Apricot Hosts

Rano GhoshInvictus Apricot

Customer Success Coach

Wild Apricot Expert Webinar

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webinar.

See more webinars: www.wildapricot.com/academy

Wild Apricot Expert Webinar

Wild Apricot Expert Webinar

50,000 membership managers use Wild Apricot everyday

10 years old!

#1 Membership Management Software

Provider

www.wildapricot.com

Wild Apricot Expert Webinar

Your Presenter

Amanda Kaisersmooththepath.net

Wild Apricot Expert Webinar

Your Presenter

Fueling Exceptional New Member Experience - EBOOK

Wild Apricot Expert Webinar

Your Presenter

Amanda Kaisersmooththepath.net

What You Need to Know to Attract &Engage Young Members

A Wild Apricot Webinar by Amanda Kaiser

@SmoothThePath @WildApricot

What Are Your Younger Member Goals?

Poll #1

What are your younger member goals? (select all that apply.)

a. Attract more younger members

b. Engage more younger members

c. Attract more grads to the profession or industry

d. Get more younger members to contribute

3 Reasons They Don’t Join

@SmoothThePath

Photo source:

www.specialforcesassociation.org

Attracting Young Members

Engaging Young MembersPhoto source: Supplied for use from The Radio Television Digital News Association (RTDNA)

Attracting Grads to the Profession

Photo source:

www.rocketcontest.org

Helping Young Members Volunteer

3-Step Process to attract & engage members

Human-centered design

1. Discover

2. Design

3. Test

∧Member

@SmoothThePath

DISCOVER

Observe

@SmoothThePath

Imagine

Ask & Listen

Ask & Listen

Step 1: Discover

Observe

Imagine

Ask & Listen

Poll #2

Of the 3 Discover techniques, which would you like to try out?

a. Observe

b. Imagine

c. Ask & Listen

DESIGN

Pick the Priorities

Pick Priorities

IdeateIdeate

PrototypePrototype

@SmoothThePath

Step 2: Design

Pick Priorities

Ideate

Prototype

TestTEST

Amanda KaiserHelps Associations Understand

Their Member’s Why

www.SmoothThePath.net

akaiser@SmoothThePath.net

@SmoothThePath

Wild Apricot Expert Webinar

Your Presenter

Fueling Exceptional New Member Experience - EBOOK

Wild Apricot Facebook

Group

facebook.com/groups/WildApricotTribe

Wild Apricot Academy

wildapricot.com/academy

#1 Membership Management Software

Provider

www.wildapricot.com

Wild Apricot Expert Webinar

Presented by

Summit Webinar 1

What You Need to Know to Attract & Engage Young Members

Amanda Kaiser

smooththepath.net

THE

END

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