"New Product Development" Final Presentation
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- 1. EDINBURGH BRENDA
- 2. BRAD N.Y.C.
- 3. 1 HOUR & 30 MIN LATER 1 HOUR & 30 MIN LATER.
- 4. 3 HOUR & 25 MIN LAYOVER .
- 5. 8 HOUR & 10 MIN LATER.
- 6. 1 HOUR & 25 MIN LAYOVER.
- 7. 1 HOUR & 32 MIN LATER.
- 8. THE PROBLEM
- 9. What If?
- 10. EmpathyMap Im tired anxious hungry tired Im exhausted
Waiting with the luggage excited Wanting to pee stuck desperate
Standing by herself Where is the closest bathroom? I have to carry
my luggage down the stairs? I dont want to bring my luggage into a
bathroom.. But I really have to pee! That hamburger looks SO good
man, Im hungry! 30th st station is so beautiful, I wish I could
explore! Im SO exhausted. Is it safe here? I hate all this stupid
luggage- why do I always bring so much stuff? I cant wait to see
Brad!! That man looks suspicious I really want a hamburger Its
annoying to drag this stuff around Kicking her luggage to push
it
- 11. POV Brenda, an exhausted 26 year-old woman whos had a long
day of travel from Scotland, needs to get essential things done but
her oppressive luggage is weighing her down.
- 12. HMWs: increase her feelings of safety and control when
having to keep track of valuables in her luggage as she navigates
through a foreign place? decrease the anxiety she feels over the
aching feeling of needing to pee badly in her bladder and not
wanting to bring her cumbersome luggage with into the bathroom?
decrease the longing that she feels as she watches people bringing
back delicious food, while she is trapped on a bench? increase her
confidence so that she feels like she can comfortably navigate the
station and enjoy the surroundings?
- 13. Brainstorming
- 14. Prototype Identify a variable: 1) Ideal Size (36x18x36) 2)
Function
- 15. CART DESIGN + FEATURES 1) Cup- holder Tray 2) Hinge
- 16. CART DESIGN + FEATURES Open Hinge Function
- 17. CART DESIGN + FEATURES 1)Hand break 2) Radio Frequency
Identification Chip
- 18. PLACEMENT
- 19. STORAGE
- 20. Ticket
- 21. FEEDBACK Having a portable cart to store your extra luggage
in would be a major asset at 30th street station. -Alexis Being
able to rent a mobile cart for how ever long you need it would be
greatly beneficial for a traveler with a lot of luggage and has a
lengthy stay at 30th street. -Tyler Travelers with luggage would
absolutely pay for the services of Carre enabling them to move
freely through the train station during there stay. -Dominic
- 22. Positioning Statement Carre is the best luggage storage
option because it gives 30th st station travelers the freedom to
fulfill essential needs while waiting for their train.
- 23. Behavioral & Physical Characteristics Behavioral
characteristics: Product Characteristics:
- 24. Competitor Service for Amtrak users to take their luggage
directly to the train platform A passenger can only use this
service when their Amtrak train is coming in A Traveler can not use
the Redcap service for their own personal use
- 25. FINANCIALS
- 26. REWRITING THE STORY
- 27. QUESTIONS?