#RampUp17: 6 Things Wrong with AdTech (& What To Do About Them)

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#RampUp17

6 Things Wrong with Data in adtech

(and what to do about them)

Dan Scudder, GM, Data, LiveRamp | Kyle Antoian, VP Business Development, Epsilon

#RampUp17

1. The Hype

#RampUp17

2. Match Rates

#RampUp17

3. FAKE STATS

#RampUp17

4. Vendors Everywhere

#RampUp17

5. Privacy Confusion

#RampUp17

6. It takes a lot of work!

#RampUp17

THANK YOU