Shaping the e-shopping experience towards 2020

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A presentation made during the Skroutz studio session in Ecommerce Forum 2020 (22/11/2013 - Athens)

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Shaping

the e-shopping experience

towards 2020

Theodosis Genitsaridis, Account Manager

Dimitris Chazapis, Communications & Marketing Executive

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• Simple

• Short

• Indicative of your business

• Easy learning

Domain name

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Design - Structure

• Do not distract your customers

• Checkout is the goal

• The less questions, the best!

• Follow modern techniques

• Mobile is not trendy, it is a trend!

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Protect your e-shop / Protect YOU

• Terms

• Conditions

• Privacy

• Security

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E-shop personnel

• Qualified

• Expertise

• Dedicated to e-shop

• Always stand-by

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The cart is gone, the journey is on

• Communication with the customer

(welcome, track the order etc.)

• Return / Refund / Service

• Courier is your best friend

• Returning customer

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The insider

• Know your products

• Choose reliable partners

• Be a shopper of your shop

• Promote your business (banner campaigns, off-

site presence)

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The system

• ERP & Business software are investments!

• S(tart) E(mpowering) your O(perations)

• DO NOT FORGET Content updates

• Listen to their heart / Customer feedback

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True

Honest

Real

Patient

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