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A presentation made during the Skroutz studio session in Ecommerce Forum 2020 (22/11/2013 - Athens)
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Shaping
the e-shopping experience
towards 2020
Theodosis Genitsaridis, Account Manager
Dimitris Chazapis, Communications & Marketing Executive
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• Simple
• Short
• Indicative of your business
• Easy learning
Domain name
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Design - Structure
• Do not distract your customers
• Checkout is the goal
• The less questions, the best!
• Follow modern techniques
• Mobile is not trendy, it is a trend!
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Protect your e-shop / Protect YOU
• Terms
• Conditions
• Privacy
• Security
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E-shop personnel
• Qualified
• Expertise
• Dedicated to e-shop
• Always stand-by
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The cart is gone, the journey is on
• Communication with the customer
(welcome, track the order etc.)
• Return / Refund / Service
• Courier is your best friend
• Returning customer
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The insider
• Know your products
• Choose reliable partners
• Be a shopper of your shop
• Promote your business (banner campaigns, off-
site presence)
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The system
• ERP & Business software are investments!
• S(tart) E(mpowering) your O(perations)
• DO NOT FORGET Content updates
• Listen to their heart / Customer feedback
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True
Honest
Real
Patient
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