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Mapping the market
Simon.Belak@hekovnik.si@sbelak
Achieving product-market fit is not a
singular event, but a process.
Problem
customers
market
company
Market bottom-up
Problem
Problem
The limits of bottom-up approach
clustering
segmentation
clustering
segmentation
Of humans and machines
Making the world legible
humanmachinevisualisation
process
⥁ ⥁learn
buildmeasure
learn
buildmeasure
human machine
New breed of KPIs
We’re actually in the reverse engineering business.
Hekovnik’s dirty little secret:
becoming
data driven
incorporating
real-time
datainto everyday
decision
making
Continues stream of data captures time
dynamics.
64%companies interested in predictive analytics 8%
deployed
profitability by 2017 from using predictive analytics
+20%
http://www.gartner.com/newsroom/id/2593815
Individual “DataTalk” coaching
Assemblage of tools & algorithms
New product development for enterprise
Data driven growth for growth companies
Business data science for individuals
now autumn
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