Smart ways of distributing content for SEO

Smart Ways of Distributing Content on Social Media &

Search Engines.

Hardy Azeezwww.digitalspot.com.au hardy@digitalspot.com.auFollow me on Twitter: Hardy azeez or Digital Spot

What is SMO and SEO?SMO is Social Media Optimisation and SEO is Search Engine Optimisation, Together they are the salt and pepper of online marketing.

SMO and SEO is the art of making your website content more relevant, searchable and likeable for your target audience on Search Engines and Social Media.

How to take advantage SEO & SEM?1. Research 2. Write 3. Distribute4. Repurpose 5. Repeat

ResearchGet online and find out what people are looking for. ● Evaluate what your core products and services

are● Understand your online content ● Understand Supply and Demand from content

perspective

Write1. Write based on your research2. Write regular blogs3. Answer common questions4. Build a regular audience/readership5. Create custom mailing lists6. Auto pilot newsletters per product or service7. Do NOT sell, educate…!!!

Distribute1. Create a Facebook page & promote it2. Post all your blogs to facebook with link back3. Create a Twitter accounts & join/start a conversation4. Learn about #Tags and @users5. Create a Google+ & distribute your content6. Create short simple educational videos & Distribute

1. Make a blog out of a presentation2. Create at least 2 tweets, 2 facebook posts, 2 Google+

Posts and 2 linkedin posts from the blog with backlinks.3. Create an explainer video from the blog4. Create a white paper/downloadable from your blogs5. Create a mailing list form downloadable6. Create an autopilot newsletter distribution

Repurpose

Repeat the posts on social mediaQ1

Q2

Q3

Q4

Q1-R

Q2-R

Q3-R

Q4-R

Paid Ads

1. Who is serious about online business?NOW!

2. Who is confused?

4. Who does not have the time for this?3. Who thinks this is too much work?

Online Platforms - How to find audienceSocial Networks - Facebook, Linkedin, Twitter...

Video Sharing - YouTube, Vimeo, Hulu...

Audio/Podcast Submission - iTunes, Stitcher, SoundCloud, Bandcamp...

RSS Feeds - Reddit, Digg, inbound.org...

Online Platforms Cont...

Blog Aggregators - AllTops, Ice Rocket...

Business Listing sites - Foursquare, Yelp and Yellow pages...

Ebook Submission - Ebook88, Ebookee, Feedbooks...

Paid Ads & Directories - Yahoo Directory, Exactseek…

Slide Sharing - Slideshare, AuthorStream, SlideServer, myPlick, PowerShow, Zoho...

Infographic Submissions - Visual.ly, graphs.net, Nerd graph...

Website Analysis Tools

Google page speed, Adwords, Analytics, Webmaster toolsSEM RushWoorankWeb CEO

Management Tools

● TweetDeck● HootSuite● Social Mention● HubSpot

Digital Spot Keep an eye out on http://digitalspot.com.au

For now lets have a quick look at http://mapatweet.com to give you an idea..

Things to Avoid

Link FarmsHidden TextDuplicated Blogs/ContentQuantity of bad links and focus on Quality of linksKeyword heavy content

Thank youPlease follow me on twitter

@hardyazeezor email me

hardy@digitalspot.com.au