Startup Marketing Strategy: infullview

Reference: http://www.infullview.com/

MODERN MARKETING

Reference: http://www.meetup.com/Online-Marketing-Sydney/events/119793812/

Marketing Channels

Reference: http://marketingland.com/the-changing-definition-of-inbound-marketing-why-seos-and-sems-should-care-46187

Inbound Marketing Channels

Reference: http://moz.com/blog/inbound-marketing-is-taking-off

OUR STRATEGY

Reference: http://www.smartinsights.com/content-management/content-marketing-strategy/the-content-marketing-matrix-new-infographic/

Reference: http://jess3.com/eloqua-content-grid-v2/

Search, SERP’s & Purchasing Behaviour

HR Tools

Reference: http://www.optify.net/inbound-marketing/inbound-vs-outbound-marketing

SEO & Keyword Research

Reference: http://www.semrush.com/

SERP Competition

Reference: http://www.marketsamurai.com/

Blogging & Guest Blogging

• What to Blog:- Tips, How to Tutorials,

Stories, Interviews, etc• Which Keywords:- Longtail

o Tool: Ubersuggest.org• How to Find:– Use Bing: allinURL:write-for-

us– Topsy: “guest post” keyword.

Video

What to Do:- Optimise: Title,

Description, Links, Overlays/Playlists

- Spread: eDM, Blog, Preview, 3rd Party

News & PR- StartupSmart:

http://www.startupsmart.com.au/start-up-profiles/infullview/201205026160.html

Business Review Australia: http://www.businessreviewaustralia.com/magazines/11486/page46

Seminars & Webinars

Matt is running a one day training course at Mosman Community College from August; 'How to get hired or Promoted'.

http://www.mec.nsw.edu.au/modules/details?ModuleID=30723

CRM & Leads

Reference: http://www.inboundsales.net/build-a-lead-nurture-program/

Analytics

• Tracking: UTM’s• Cross Channel

Reference: http://blog.technologyevaluation.com/blog/2013/07/05/why-demandware-is-out-in-front-in-the-digital-commerce-sector/

KPI’s

Reference: http://www.hubspot.com/inbound-marketing

THANKS

Pieter S Verasdonck twitter.com/psverasdonck http://au.linkedin.com/in/psverasdonck