The #LoveMyCarvelas Influencers Unite

#LOVEMYCARVELAS INFLUENCERS UNITEA CASE STUDY BY STUDENT VILLAGE 2016

A case study by Student Village 2016

CARVELA WANTED TO REIGNITE ITS BRAND AND REPOSITION ITSELF IN THE YOUTH

MARKET. ORIGINALLY SEEN AS A STREET STYLE SHOE, THE BRAND WANTED TO

BECOME KNOWN TO SUIT ANY CULTURE OR STYLE.

A case study by Student Village 2016

THE APPROACH

IN STORE EXPERIENCE

THE BIGGEST HIGHLIGHT FOR THE INFLUENCERS WAS LISTENING TO

THE STORY OF SPITZ AND HISTORY OF CARVELA

THE INFLUENCERS WERE ALL INVITED TO A VIP SHOPPING

EXPERIENCE AT THE SPITZ V&A WATERFRONT & SANDTON CITY

STORES

A case study by Student Village 2016

TREATED TO CHAMPAGNE AND CANAPES, THE INFLUENCERS HAD

FREE REIGN TO PICK THEIR FAVOURITE PAIR OF CARVELAS

LIGHTS CAMERA ACTION

A case study by Student Village 2016

THE INFLUENCERS, WITH THE HELP OF A PROFESSIONAL PHOTOGRAPHER, GOT TO

CREATE THEIR OWN SPIN ON THEIR FAVOURITE CARVELAS

A case study by Student Village 2016

RESULTS

THE CAMPAIGN WAS A TREANDING TOPIC, COUNTRY WIDE, FOR ALL 3 DAYS OF THE CAMPAIGN

TOGETHER INFLUENCERS WHERE ABLE TO REACH:781,000 TWITTER ACCOUNTS515,000 FACEBOOK ACCOUNTS

THE INFLUENCERS WHERE ALSO ABLE TO GARNER OVER 28,300 LIKES ON INSTAGRAM!

FIND MORE CASE STUDIES @ WWW.STUDENTMARKETING.CO.ZA CONTACT US @ SALES@STUDENTVILLAGE.CO.ZA

19 WEST STREET, HOUGHTON, 2198, JHB / PO BOX 432, MELROSE ARCH, 2076

A case study by Student Village 2016