Meet the Influencers: Web Summit 2015

MEET THE INFLUENCERS:

WEB SUMMIT 2015

Eastwick was on ground in Dublin, Ireland for this year’s Web Summit, recently coined by technology fans as “the best technology conference on the planet.” In just four years, Web Summit has grown from 400 attendees to more than 30,000 from 110+ counties representing a vast array of companies from Fortune 500s to start ups.

With a fantastic line up of speakers across 21 summits including startups, investors, CEOs and marketing pros, the conference can be overwhelming, so doing research ahead of time and knowing where to focus will bring greater value for you and your companies’ goals.

INTRODUCTION

As we prepared for Web Summit, we reviewed speaker lists of summits most relevant to our business and the work we do – Enterprise, Marketing, Content, HealthTech and Data – and analyzed them against the social influence of other speakers in their respective summits.

We evaluated them by size of audience, level of engagement, and relevance to the summit topics using Traackr, an influencer marketing platform. We also tracked their likes and retweet ratios using Ri�e.

Knowing this information allowed us to better identify the “who’s who” at Web Summit within the context of social networks. Here’s what we found.

METHODOLOGY

WEB SUMMIT 2015 SOCIAL INFLUENCERS

This year’s Enterprise summit brings together 60 speakers across 4 tracks. Here are the most socially influential speakers to follow:

ENTERPRISE

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MEAGEN EISENBERGChief Marketing O�cer, MongoDB | @meisenbergSharing best practices on B2B and B2C marketing, marketing tech and demand gen. Tech start-up advisor. Growth hacker. Exec Mom of 3.

RAGY THOMASFounder & CEO, Sprinklr | @ragythomasSocial Media / Email Marketer. Founder & CEO: Sprinklr, Ex-President Epsilon Interactive. LinkedIn:ragythomas

PHIL LIBINCo-Founder & Executive Chairman, Evernote | @plibinPartner at General Catalyst. Co-founder and Executive Chairman of Evernote. Eyewear enthusiast.

RYAN SMITHFounder, Qualtrics Survey Software | @RyanQualtricsCo-founder & CEO @Qualtrics: Opportunist, BYU loyalist, Golfer, Hoops, 4 little ninjas, and 1 amazing wife. #gocougs

SCOTT CHACONCIO, GitHub | @chaconClassy Gentleman GitHubber, open source developer, Git evangelist, writer, world traveler, father, husband, cat rescuer, baby signer and gorilla tamer.

4.8K Followers .7/Tweet 1.2/Favorite

35.1K Followers 1.5/Tweet 1.7/Favorite

28.4K Followers 9.2/Tweet 18/Favorite

2.5K Followers 6.6/Tweet 15/Favorite

14K Followers 8/Tweet 10/Favorite


This year’s Data summit brings together 10 speakers across 4 tracks. Here are the most socially influential speakers to follow:

DATA

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ALISTAIR CROLLFounder, Solve For Interesting | @acrollWriter, speaker, startups. Big Data, fintech, business. Strata, Next:Money, Startupfest, Bitnorth. @leananalytics and @tiltmill. Badgering and rating the world.

VITALY GORDONDirector, Data Science, Salesforce | @BidDataScData Werewolf @Salesforce. Write about data, science, economics and education.

MICHAEL E. DRISCOLLCo-Founder, CEO, Metamarkets | @medriscollFounder + CEO @Metamarkets. Investor @DCVC. I <3 data, analytics, & visualization.

MIKE CONOVERSta� Data Scientist, LinkedIn | @vagabondjackNetwork analysis, machine learning & information visualization. Data Science @ LinkedIn, Lecturer at Berkeley.

OM MALIKFounder, Gigaom | @omPartner, True Ventures. Founder, Gigaom. I love possibilities, I believe in people & imagineering. More @ http://om.co & https://www.storehouse.co/om

19K Followers 2.8/Tweet 4.6/Favorite

14K Followers 11/Tweet 15/Favorite

1.5M Followers 7/Tweet 11/Favorite


811 Followers .7/Tweet 2.1/Favorite


This year’s HealthTech summit brings together 35 speakers across 5 tracks. Here are the most socially influential speakers to follow:

HEALTHTECH

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OREN FRANKCo-Founder and CEO, talkspace | @orenfrankCo-Founder & CEO at Talkspace; We're making therapy available and a�ordable for all. #therapy #depression #startup #healthcare #CEO #psychology #talkspace

BILL EVANSChief Marketing O�cer - Watson Health, IBM | @OhNoItsMrBillChief Marketing O�cer - IBM Watson Health. Tweets/Opinions are my own.

KEGAN SCHOUWENBURGCEO + Co-Founder, Sols | @Kegan3DFounder + CEO @wearsols | Former @shapeways | Inc 30 Under 30 | Forbes 30 Under 30 | 3DP Speaker | Carnivorous Plants | SciFi

BRAD BROOKSFounder, Qualtrics Survey Software | @tigertexterTireless and Wireless @TigerText CEO and @Whisper Co-founder.

DAVID EAGLEMANNeuroscientist, Baylor College of Medicine | @davideaglemanNeuroscientist, New York Times bestselling author, Guggenheim Fellow. Writer & Presenter of THE BRAIN, airing Oct 14 - Nov 18: http://pbs.org/thebrain

2K Followers .4/Tweet .8/Favorite

8.5K Followers 0/Tweet .1/Favorite


25.3K Followers 14/Tweet 17/Favorite

474 Followers .3/Tweet .5/Favorite


This year’s Marketing summit brings together 100 speakers across 6 tracks. Here are the most socially influential speakers to follow:

MARKETING

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BENEDICT EVANS'Partner', Andreessen Horowitz | @BenedictEvansTech, mobile & media. Trying to work out what's going on, and what happens next. VC @a16z

THOMAS CRAMPTONGlobal Managing Director, Social@Ogilvy | @thomascramptonGlobal managing director of Social@Ogilvy at Ogilvy & Mather. All views, posts and opinions shared here are my own.

SAMANTHA BARRYHead of Social Media/Sr Director of Strategy, CNN | @samanthabarryHead of Social Media @CNN & Senior Director of Strategy. Based in NYC. Previously @BBC http://www.instagram.com/sammybarrynews

SRIRAM KRISHNANMobile monetization, Facebook | @sriramkMobile products @Facebook. Trophy husband to @aarthir. More at http://sriramk.com

BILL WISECEO, Mediaocean | @billwiseCEO of @TeamMediaocean, Believes in applying passion with calculated risk-taking...

93.7K Followers 36/Tweet 65/Favorite


6.1K Followers 3/Tweet 4.5/Favorite


8.7 Followers 8.6/Tweet 17/Favorite


This year’s Content summit brings together 60 speakers across 6 tracks. Here are the most socially influential speakers to follow:

CONTENT

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CARLA ZANONIExecutive Emerging Media Editor, The Wall Street Journal | @carlazanoni Journo @WSJ head global audience development, social, SEO, newsroom data, + emerging media B4 @DNAinfo B4 that ¡Argentina! On @ShortyAwards nomination board.

CHASE JARVISCo-Founder, CreativeLive.com | @chasejarvisManiac Photographer Director

SAMANTHA BARRYHead of Social Media/Sr Director of Strategy, CNN | @samanthabarryHead of Social Media @CNN & Senior Director of Strategy. Based in NYC. Previously @BBC http://www.instagram.com/sammybarrynews

STEVE RUBELChief Content Strategist, Edelman | @steverubelChief Content Strategist for Edelman (@EdelmanPR), host of the Content Convergence podcast (@CBSRadio @PlayIt) and avid sports fan.

JONATHAN ABRAMSAdvisor, AngelList | @abramsFounder & CEO of @Nuzzel


323K Followers 9.2/Tweet 28/Favorite

6.1K Followers 3/Tweet 4.5/Favorite



Eastwick is a tech-focused communications agency with o�ces in San Francisco, Silicon Valley, and New York. We bring together research, PR, content marketing, digital marketing, creative services, and analytics to help some of the world’s biggest technology brands – and emerging leaders – build high-impact communications strategies.

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