Three key elements proven to increase PPC revenue and ROI

Specialise and theThree Key Elements… not exclusive to us!

ON AVERAGE OUR

CLIENTS INCREASE

REVENUE BY 230%

AND REDUCE CPA /

COS BY 47% IN THE

FIRST 6 MONTHS.

+230%

-47%

Revenue

COS

How did do we do it?

What’s the common denominator?

The three key elements

THE TECHNOLOGY

£100K+ / month

@lucasenatore

luca.senatore@geniegoals.co.uk

Luca Senatore

Clarence…

A secret weapon

@lucasenatore

luca.senatore@geniegoals.co.uk

Luca Senatore

“Clarence in a slide”

• Paid Search technology built by our Cambridge

PhD-led tech team

• Intelligent bidding

• Enhanced campaign management

• Modelling and forecasting

• Deduping / attribution

• Reporting & alerts

Clarence allows us to take an extremely

granular approach to bidding so you can drive

more visits and more sales all at positive

ROI… always!

THE METHODOLOGY

THE METHODOLOGY

1. Time and talent allocation

2. Account framework week 1 to 12

3. Account structure

4. Investment and manpower frontloaded

5. Optimization (cross auditing, ad copy, CRO etc)

6. Granular CPA

7. Geographical expansion

8. Go to 1.

THE PSYCHOLOGY

We are the WORLD

“

”

BIG GoalSmall Goal

Thank you!