Workshop: Make your website work harder

Make your website work smarter

Who are your customers?

How do customers find you?What do your customers look

like?

Ideal Customer ProfileSegments

Rules for Building Web Traffic

1. Find your prospects2. Draw them to the site

3. Refer to 1

A niche sports brand

WebsiteHome Page

Facebook Page

We Made 3 Changes

1. Increase posting frequency2. Make website the destination3. Re-purpose content

The Results

The Results

How we did it

1. Automatic Posting2. Simpler Like Us Button3. Facebook Popup4. Horizontal Sharing Toolbar5. 1Click Social Picture Sharing 6. Floating Sharebar7. Mobile Plugin

News Page Lightbox

Final Results

Likes rose 400 – 550 in 2 weeks1 year later FB Likes <2,000

Health and Safety executives

Target purchasing decision makers

Buy mailing list

Website landing page

The Results

35 senior managers70 samples$$$ sales

User testimonialsNew Customers

Connect with me

@rebeccacaroerebecca@creativeagencysecrets.comLinked In