Website design and marketing workshop slides

Destination Digital - Website Design & Marketing Workshop -

Websites… Why, What, Who & How

By Sam Barnes, Director Design Monkey Media Ltd

www.design-monkey.co.uk

Website Objectives

• What do I want to achieve from the website?

• What are the key objectives and goals?

• How is your website going to benefit your business?

Intended Audience

• Who is your website for?

– Age

– Gender

– Interests

– Geography

• What do they want or need from your website?

Website Classification

• Corporate

• Dating

• Showcase or Portfolio

• Content

• Ecommerce

• Community (social)

• Review

• Government

• Personal

• Blog

• Affiliate

• Forum

• More…

Corporate

• Website Objectives? • Intended Audience?

Showcase or Portfolio


Ecommerce


Community (Social)


Exercise.

• Websites Objectives. In ranking order, what are your main website objectives?

• Intended Audience. Please describe the main audiences for your website.

• Website Classification. What type of website do you have or wish to have.

Thank you. Any questions?

Destination Digital - Digital Marketing -

ANY QUESTIONS?

www.platformtwenty.co.uk

Destination Digital - Website Design -

DESIGN CONSIDERATIONS

1. Your Brand

2. Goal of the website

3. Target Audience

4. Content

5. Interactivity

6. Trends / Fashion / Technology

DESIGN CONSIDERATIONS

1. Your Brand

2. Goal of the website

3. Target Audience

4. Content

5. Interactivity

6. Trends / Fashion / Technology

CMS CONTENT MANAGEMENT SYSTEM

Features a user interface that allows a user to add, modify and remove content

Text

Photos Video

Audio

Log in via browser to a secure administrator area of the website to update:

Documents Graphics

“A large chunk of website visitors are now coming from mobile devices (36% as of September 2014, according to StatCounter)”

RESPONSIVE WEB DESIGN

EXERCISE WHAT FEATURES DO YOU WANT ON YOUR WEBSITE (and why)?

Image slider

Newsletter sign-up form

Social media feed(s)

Contact form Blog/News feed

Social media icons

Document downloads

Portfolio/Gallery

Members login

Survey

Forum

Testimonials

Products

Event Management

ANY QUESTIONS?

Bespoke & Advanced Development

By Sam Barnes, Director Design Monkey Media Ltd

www.design-monkey.co.uk

Bespoke Development

• What is bespoke development?

• Why would I need bespoke development?

• What are the benefits?

Examples of Bespoke Development

• Development of an LMS

• Modifying a theme or plugin

• Integrating a 3rd party system

• Creating a website without an off the shelf CMS

Security

• Why?

• How?

• Guarantees?

“On average 30,000 new websites are hacked every day and the majority of the sites hacked are legitimate small businesses” (source Sophos Labs)

Thank you. Any questions?