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Becoming The Video HubHow LTE services can make the most of video services
Iolo JonesCEO, TV Everywhere
Today – the Network as the hub
The Network is Commoditised
• Landline Commoditised.• Mobile Commoditised.• Broadband Commoditised.
• TV Hmmmm…
The TV Stack
Content Distributors – Virgin Media, Comcast, Telefonica, NTT, Telstra
Content Aggregators – Sky, Discovery, Gol TV, Netflix
Content Manufacturers – ITV, Endemol Shine, NBCU, UEFA, IOC
Provider TV Subs (m)
Mobile Subs (m)
Offer Cost Basic TV
Cost Premium TV
Sky 11.75 0 * Premium sport & movie, owned channels and aggregated channels
£20.00 £73.50
Virgin / Liberty 3.76 3 * Aggregated channels £13.00 £64.75
BT / EE 1.33 24.33 Premium sport & aggregated channels £33.49 £79.99
TalkTalk 1.414 4.24 * Wrapper for Freeview and aggregated channels £25.70 £76.70
3 / O2 0 9.72+ 23.77 3 Mobile TV SVOD – no traditional TV service NA NA
Vodafone 0 18.4 November launch NA NA
Tesco 0 4 * Sold Blinkbox TV to TalkTalk NA NA
Lebara 0 4 * Expat packages just announced NK NK*MNVO
Sources: company annual reports, InformITV, The Guardian, OFCOM, comparethemarket.com
Current UK Market
Current Models
• Nothing• Wrapper• Aggregation• Own service
Video over LTE - The Issues
• Net Neutrality• Latency• Differentiation• Not ‘me too TV’
• Monetization• Cost of rights• Cost of delivery• How to monetize• Price
Source: Ericsson Q2 2015
Video is a Threat as well as an Opportunity
Changing Demographies Offer Disruption
Since 2012, mobile and tablet video viewership is up 532 %.
48 % of people around the globe who viewed mobile videos watched content for 30 minutes or more.
Source: Ooyala
TV everywhere – the handset as the hub
The Evolution of the Handset into a Hub
• Payment gateway
• Conditional access pass
• UIUX aggregator
• Projector – replacing set top box
Making The Hub Work
• Implement payment gateway for content owners• Provide robust security and delivery infrastructure – push the
workload to the content providers• Develop a world class UI/UX• Stream to screens - for now, develop an app for Roku, Chromecast,
Miracast, Airplay, etc.. (in the future project and stream directly via wireless to any screen)• Innovate!
Future Models
• Fully aggregated service• Automated content marketplaces• Reverse bidding platforms• Curated user services• Narrowcast channels
Fully Aggregated Service
• Imagine all of your content in one ‘meta app’• Not twenty individual apps• Easier said than done..
Automated Content Marketplaces
Musician Publisher
Group Agent Label
Financing Company 1
Financing Company 2
Broadcaster
Production Company
Director Producer Talent
Distributor !
Distributor 2
Licensing Company
Broadcaster 1
Broadcaster 2
Broadcaster 3
Broadcaster 4
SVOD 1
SVOD 2
TransmissionsPlatformsRightsWindowLanguagesTerritories
Agent
Aggregator
Automated Content Marketplaces
• Cost rights and make available to consumer without service intervention• Clear rights, purpose content, deliver service, bill• Make secondary rights available, which are often unused• Reverse biding for content and other innovative models
Content ConsumerMarket Distributor
Curated User Content - now everyone is a vidiographer
• Vine• Meerkat• Periscope• Twitter• Facebook• YouTube
• Making Digg, BuzzFeed etc.. the new broadcasters
Narrowcasting - Communities of Interest
• Appealing to aggregated vertical markets • Based on interests, eg
horses, knitting, cycling, sailing, DIY, wine• Hyperlocal channels• Expatriate channels
www.tveverywhere.org
www.iptvtimes.net
Iolo JonesCEO, TV Everywhere
@ioloj
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