MMD16 - Espen Systad - Audio, the next mobile battleground

Audio - the next mobile battleground and how it will be disrupted by audio-bots

Espen Systad - @revesjef

the future of radio

Okt 2016 @revesjef

Espen Systad - espen@capsule.fm

Schmeiß den Job, geh nach Berlin, mach Radio neu

Audio ist perfekt, Radio nicht

immersive

fokus

tanze

disruption ahead

Hit-

song

New

s

Hit-

song

New

s

News

Oldie

Hit

Commercial

¯\_(ツ)_/¯

Breaking the linearity

narrative

the more you interact the smarter it gets

…. Hei Maria, its a sunny day in Berlin, and here is your favourite song ..…

10 x more relevant - to a fraction of the cost

We are on the move 30% of a day

Americans spend 100.000.000 hours alone in their cars.

Every day

AirPods

Traditional radio $45B

Streaming music $15BPodcasts / Audio books

Lean-back audio is a $60B industry ripe for disruption.

pull

push

personal

interactive

mass media contextual

The lean-back audio space

niche / local media

Synthetic voice

Google Home

Viv/SamsungSiri/Apple

Alexa/Amaxon

Watson/IBMCortana/Microsoft

social

iTunes

Streaming music

Spotify

Tidal

SoundCloud

AppleMusic Deezer

Human voice based

Podcast-apps

Podcasts

Radio apps

Broadcast radio

CapsuleFm

great possibilities

We make personal, interactive audio-streams that help you discover, connect and belong.

get.capsule.fm